Customer success: how innovative companies are reducing churn and growing recurring revenue
"Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sale...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken
Wiley
2016
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119167969/?ar |
| Zusammenfassung: | "Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, teiring your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term"-- "Customer Success will become the authoritative book of the emerging Customer Success industry and target any business that is trying to focus, or re-focus, on customers and will be applicable to all customer management roles such as Account Manager, Customer Advocacy, Client Relationship Manager, and Customer Success Manager along with the leadership of those organizations. Customer Success will address the pains of how to start creating a customer-centric company and how to think strategically about Customer Success - how to organize, compensate, find a leader, measure, etc. Customer Success has exploded as one of the hottest B2B movements since the advent of the subscription business model"-- |
| Beschreibung: | Includes index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781119168294 1119168295 9781119168300 1119168309 9781119167969 |
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| 520 | |a "Customer Success will become the authoritative book of the emerging Customer Success industry and target any business that is trying to focus, or re-focus, on customers and will be applicable to all customer management roles such as Account Manager, Customer Advocacy, Client Relationship Manager, and Customer Success Manager along with the leadership of those organizations. Customer Success will address the pains of how to start creating a customer-centric company and how to think strategically about Customer Success - how to organize, compensate, find a leader, measure, etc. Customer Success has exploded as one of the hottest B2B movements since the advent of the subscription business model"-- | ||
| 650 | 0 | |a Customer relations | |
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| 650 | 4 | |a Customer services | |
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Datensatz im Suchindex
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| dewey-search | 658.8/12 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:21:27Z |
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| isbn | 9781119168294 1119168295 9781119168300 1119168309 9781119167969 |
| language | English |
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| spelling | Mehta, Nick 1977- VerfasserIn aut Customer success how innovative companies are reducing churn and growing recurring revenue Nick Mehta, Dan Steinman, and Lincoln Murphy Hoboken Wiley 2016 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record and CIP data provided by publisher "Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, teiring your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term"-- "Customer Success will become the authoritative book of the emerging Customer Success industry and target any business that is trying to focus, or re-focus, on customers and will be applicable to all customer management roles such as Account Manager, Customer Advocacy, Client Relationship Manager, and Customer Success Manager along with the leadership of those organizations. Customer Success will address the pains of how to start creating a customer-centric company and how to think strategically about Customer Success - how to organize, compensate, find a leader, measure, etc. Customer Success has exploded as one of the hottest B2B movements since the advent of the subscription business model"-- Customer relations Customer services Success in business Service à la clientèle Succès dans les affaires BUSINESS & ECONOMICS ; Customer Relations Steinman, Dan 1958- VerfasserIn aut 9781119167969 Erscheint auch als Druck-Ausgabe 9781119167969 |
| spellingShingle | Mehta, Nick 1977- Steinman, Dan 1958- Customer success how innovative companies are reducing churn and growing recurring revenue Customer relations Customer services Success in business Service à la clientèle Succès dans les affaires BUSINESS & ECONOMICS ; Customer Relations |
| title | Customer success how innovative companies are reducing churn and growing recurring revenue |
| title_auth | Customer success how innovative companies are reducing churn and growing recurring revenue |
| title_exact_search | Customer success how innovative companies are reducing churn and growing recurring revenue |
| title_full | Customer success how innovative companies are reducing churn and growing recurring revenue Nick Mehta, Dan Steinman, and Lincoln Murphy |
| title_fullStr | Customer success how innovative companies are reducing churn and growing recurring revenue Nick Mehta, Dan Steinman, and Lincoln Murphy |
| title_full_unstemmed | Customer success how innovative companies are reducing churn and growing recurring revenue Nick Mehta, Dan Steinman, and Lincoln Murphy |
| title_short | Customer success |
| title_sort | customer success how innovative companies are reducing churn and growing recurring revenue |
| title_sub | how innovative companies are reducing churn and growing recurring revenue |
| topic | Customer relations Customer services Success in business Service à la clientèle Succès dans les affaires BUSINESS & ECONOMICS ; Customer Relations |
| topic_facet | Customer relations Customer services Success in business Service à la clientèle Succès dans les affaires BUSINESS & ECONOMICS ; Customer Relations |
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