Data driven: how performance analytics delivers extraordinary sales results
A ""how-to"" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you ho...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons
[2015]
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119043362/?ar |
| Summary: | A ""how-to"" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her tea. |
| Item Description: | Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed May 13, 2015) |
| Physical Description: | 1 Online-Ressource (1 volume) illustrations |
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| spelling | Dearborn, Jenny VerfasserIn aut Data driven how performance analytics delivers extraordinary sales results Jenny Dearborn How performance analytics delivers extraordinary sales results Hoboken, New Jersey John Wiley & Sons [2015] ©2015 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed May 13, 2015) A ""how-to"" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her tea. Sales management Selling Qualitative research Big data Ventes ; Gestion Vente Recherche qualitative Données volumineuses selling |
| spellingShingle | Dearborn, Jenny Data driven how performance analytics delivers extraordinary sales results Sales management Selling Qualitative research Big data Ventes ; Gestion Vente Recherche qualitative Données volumineuses selling |
| title | Data driven how performance analytics delivers extraordinary sales results |
| title_alt | How performance analytics delivers extraordinary sales results |
| title_auth | Data driven how performance analytics delivers extraordinary sales results |
| title_exact_search | Data driven how performance analytics delivers extraordinary sales results |
| title_full | Data driven how performance analytics delivers extraordinary sales results Jenny Dearborn |
| title_fullStr | Data driven how performance analytics delivers extraordinary sales results Jenny Dearborn |
| title_full_unstemmed | Data driven how performance analytics delivers extraordinary sales results Jenny Dearborn |
| title_short | Data driven |
| title_sort | data driven how performance analytics delivers extraordinary sales results |
| title_sub | how performance analytics delivers extraordinary sales results |
| topic | Sales management Selling Qualitative research Big data Ventes ; Gestion Vente Recherche qualitative Données volumineuses selling |
| topic_facet | Sales management Selling Qualitative research Big data Ventes ; Gestion Vente Recherche qualitative Données volumineuses selling |
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