Code halos: how the digital lives of people, things, and organizations are changing the rules of business

Harness ""Code Halos"" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growt...

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Bibliographic Details
Main Author: Frank, Malcolm (Author)
Other Authors: Roehrig, Paul (Contributor), Pring, Benjamin 1962- (Contributor)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey John Wiley and Sons, Inc. [2014]
Subjects:
Links:https://learning.oreilly.com/library/view/-/9781118891667/?ar
Summary:Harness ""Code Halos"" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products-what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new co
Item Description:Includes bibliographical references and index. - Print version record and CIP data provided by publisher
Physical Description:1 Online-Ressource (v, 245 Seiten) illustrations
ISBN:9781118891704
1118891708
9781118891667
111889166X