Reshaping retail: why technology is transforming the industry and how to win in the new consumer driven world
"The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. N...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester, West Sussex
John Wiley & Sons
[2013]
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118698884/?ar |
| Zusammenfassung: | "The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution - radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world. ForewordIntroduction1 A Brief History Of Retailing2 Technology: The Crucial Retail Enabler3 Game-Changing Technologies4 Consumer Empowerment5 Toward A New Retailing Paradigm6 The Future Of Retail7 A Call To Action"-- "The book's purpose is to make sense of how the new technologies impact retail and retailers near- to midterm"-- |
| Beschreibung: | Includes index. - Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781118698884 1118698886 9781118698822 1118698827 9781118698839 1118698835 9781119207979 1119207975 |
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| spelling | Niemeier, Stefan 1973- VerfasserIn aut Reshaping retail why technology is transforming the industry and how to win in the new consumer driven world Stefan Niemeier, Andrea Zocchi, and Marco Catena Chichester, West Sussex John Wiley & Sons [2013] 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Includes bibliographical references and index. - Print version record and CIP data provided by publisher "The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution - radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world. ForewordIntroduction1 A Brief History Of Retailing2 Technology: The Crucial Retail Enabler3 Game-Changing Technologies4 Consumer Empowerment5 Toward A New Retailing Paradigm6 The Future Of Retail7 A Call To Action"-- "The book's purpose is to make sense of how the new technologies impact retail and retailers near- to midterm"-- Retail trade Technological innovations Retail trade Customer services Electronic commerce Commerce de détail ; Innovations Commerce de détail ; Service à la clientèle Commerce électronique BUSINESS & ECONOMICS ; Sales & Selling Retail trade ; Customer services Retail trade ; Technological innovations Detaljhandel Kundnöjdhet Elektronisk handel Sales & marketing Business and Management Zocchi, Andrea MitwirkendeR ctb Catena, Marco 1977- MitwirkendeR ctb 9781118656662 Erscheint auch als Druck-Ausgabe 9781118656662 |
| spellingShingle | Niemeier, Stefan 1973- Reshaping retail why technology is transforming the industry and how to win in the new consumer driven world Retail trade Technological innovations Retail trade Customer services Electronic commerce Commerce de détail ; Innovations Commerce de détail ; Service à la clientèle Commerce électronique BUSINESS & ECONOMICS ; Sales & Selling Retail trade ; Customer services Retail trade ; Technological innovations Detaljhandel Kundnöjdhet Elektronisk handel Sales & marketing Business and Management |
| title | Reshaping retail why technology is transforming the industry and how to win in the new consumer driven world |
| title_auth | Reshaping retail why technology is transforming the industry and how to win in the new consumer driven world |
| title_exact_search | Reshaping retail why technology is transforming the industry and how to win in the new consumer driven world |
| title_full | Reshaping retail why technology is transforming the industry and how to win in the new consumer driven world Stefan Niemeier, Andrea Zocchi, and Marco Catena |
| title_fullStr | Reshaping retail why technology is transforming the industry and how to win in the new consumer driven world Stefan Niemeier, Andrea Zocchi, and Marco Catena |
| title_full_unstemmed | Reshaping retail why technology is transforming the industry and how to win in the new consumer driven world Stefan Niemeier, Andrea Zocchi, and Marco Catena |
| title_short | Reshaping retail |
| title_sort | reshaping retail why technology is transforming the industry and how to win in the new consumer driven world |
| title_sub | why technology is transforming the industry and how to win in the new consumer driven world |
| topic | Retail trade Technological innovations Retail trade Customer services Electronic commerce Commerce de détail ; Innovations Commerce de détail ; Service à la clientèle Commerce électronique BUSINESS & ECONOMICS ; Sales & Selling Retail trade ; Customer services Retail trade ; Technological innovations Detaljhandel Kundnöjdhet Elektronisk handel Sales & marketing Business and Management |
| topic_facet | Retail trade Technological innovations Retail trade Customer services Electronic commerce Commerce de détail ; Innovations Commerce de détail ; Service à la clientèle Commerce électronique BUSINESS & ECONOMICS ; Sales & Selling Retail trade ; Customer services Retail trade ; Technological innovations Detaljhandel Kundnöjdhet Elektronisk handel Sales & marketing Business and Management |
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