Converge: transforming business at the intersection of marketing and technology
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and bus...
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
[2013]
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118632222/?ar |
| Summary: | The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, S. |
| Item Description: | Includes index. - Print version record and CIP data provided by publisher |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781118632246 1118632249 9781118632222 1118632222 9781118632093 1118632095 |
Staff View
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| spelling | Lord, Bob 1963- VerfasserIn aut Converge transforming business at the intersection of marketing and technology Bob Lord, Ray Velez Hoboken, New Jersey Wiley [2013] 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record and CIP data provided by publisher The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, S. Business Marketing Technological innovations Affaires Innovations marketing BUSINESS & ECONOMICS ; Structural Adjustment Velez, Ray 1960- MitwirkendeR ctb 9781118575529 Erscheint auch als Druck-Ausgabe 9781118575529 |
| spellingShingle | Lord, Bob 1963- Converge transforming business at the intersection of marketing and technology Business Marketing Technological innovations Affaires Innovations marketing BUSINESS & ECONOMICS ; Structural Adjustment |
| title | Converge transforming business at the intersection of marketing and technology |
| title_auth | Converge transforming business at the intersection of marketing and technology |
| title_exact_search | Converge transforming business at the intersection of marketing and technology |
| title_full | Converge transforming business at the intersection of marketing and technology Bob Lord, Ray Velez |
| title_fullStr | Converge transforming business at the intersection of marketing and technology Bob Lord, Ray Velez |
| title_full_unstemmed | Converge transforming business at the intersection of marketing and technology Bob Lord, Ray Velez |
| title_short | Converge |
| title_sort | converge transforming business at the intersection of marketing and technology |
| title_sub | transforming business at the intersection of marketing and technology |
| topic | Business Marketing Technological innovations Affaires Innovations marketing BUSINESS & ECONOMICS ; Structural Adjustment |
| topic_facet | Business Marketing Technological innovations Affaires Innovations marketing BUSINESS & ECONOMICS ; Structural Adjustment |
| work_keys_str_mv | AT lordbob convergetransformingbusinessattheintersectionofmarketingandtechnology AT velezray convergetransformingbusinessattheintersectionofmarketingandtechnology |