Business gamification for dummies:
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any departm...
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons, Inc.
2013
|
| Series: | For dummies
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118466940/?ar |
| Summary: | The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Real-world illustrations of gamification at work If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered. |
| Item Description: | Includes index. - Print version record |
| Physical Description: | 1 online resource (xviii, 284 pages) illustrations (some color) |
| ISBN: | 9781118466957 1118466950 9781118466940 1118466942 9781283960441 1283960443 9781118466964 1118466969 |
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| 650 | 0 | |a Internet marketing |x Social aspects | |
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| language | English |
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| physical | 1 online resource (xviii, 284 pages) illustrations (some color) |
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| spelling | Duggan, Kris VerfasserIn aut Business gamification for dummies by Kris Duggan and Kate Shoup Hoboken, N.J. John Wiley & Sons, Inc. 2013 1 online resource (xviii, 284 pages) illustrations (some color) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier For dummies Includes index. - Print version record The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Real-world illustrations of gamification at work If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered. Internet marketing Social aspects Consumer behavior Social aspects Computer games Social aspects Atarazanas ; Valencia Marketing sur Internet ; Aspect social Consommateurs ; Comportement ; Aspect social BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Computer games ; Social aspects Consumer behavior ; Social aspects Verbraucherverhalten Spiel Motivation Online-Marketing Computerspiel Shoup, Kate 1972- MitwirkendeR ctb 9781118466933 Erscheint auch als Druck-Ausgabe 9781118466933 |
| spellingShingle | Duggan, Kris Business gamification for dummies Internet marketing Social aspects Consumer behavior Social aspects Computer games Social aspects Atarazanas ; Valencia Marketing sur Internet ; Aspect social Consommateurs ; Comportement ; Aspect social BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Computer games ; Social aspects Consumer behavior ; Social aspects Verbraucherverhalten Spiel Motivation Online-Marketing Computerspiel |
| title | Business gamification for dummies |
| title_auth | Business gamification for dummies |
| title_exact_search | Business gamification for dummies |
| title_full | Business gamification for dummies by Kris Duggan and Kate Shoup |
| title_fullStr | Business gamification for dummies by Kris Duggan and Kate Shoup |
| title_full_unstemmed | Business gamification for dummies by Kris Duggan and Kate Shoup |
| title_short | Business gamification for dummies |
| title_sort | business gamification for dummies |
| topic | Internet marketing Social aspects Consumer behavior Social aspects Computer games Social aspects Atarazanas ; Valencia Marketing sur Internet ; Aspect social Consommateurs ; Comportement ; Aspect social BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Computer games ; Social aspects Consumer behavior ; Social aspects Verbraucherverhalten Spiel Motivation Online-Marketing Computerspiel |
| topic_facet | Internet marketing Social aspects Consumer behavior Social aspects Computer games Social aspects Atarazanas ; Valencia Marketing sur Internet ; Aspect social Consommateurs ; Comportement ; Aspect social BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Computer games ; Social aspects Consumer behavior ; Social aspects Verbraucherverhalten Spiel Motivation Online-Marketing Computerspiel |
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