The story of purpose: the path to creating a brighter brand, a greater company, and a lasting legacy
A proven methodology for building a purpose-powered organization. Some ideas are bigger than others, and the Master Idea (your company's purpose) is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2013
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118463994/?ar |
| Zusammenfassung: | A proven methodology for building a purpose-powered organization. Some ideas are bigger than others, and the Master Idea (your company's purpose) is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, 'The Story of Purpose' details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. 'The Story of Purpose' incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization. It offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders. 'The Story of Purpose' will leave you asking yourself "what gets me up in the morning'" instead of "what keeps me up at night'" |
| Beschreibung: | Includes index. - Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 online resource |
| ISBN: | 9781118463994 1118463994 9781118463970 1118463978 9781118463987 1118463986 1283893258 9781283893251 1118443691 9781118443699 |
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| spelling | Reiman, Joey VerfasserIn aut The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy Joey Reiman Hoboken, New Jersey John Wiley & Sons, Inc. 2013 1 online resource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Includes bibliographical references and index. - Print version record and CIP data provided by publisher A proven methodology for building a purpose-powered organization. Some ideas are bigger than others, and the Master Idea (your company's purpose) is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, 'The Story of Purpose' details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. 'The Story of Purpose' incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization. It offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders. 'The Story of Purpose' will leave you asking yourself "what gets me up in the morning'" instead of "what keeps me up at night'" Organizational effectiveness Organizational change Social responsibility of business Branding (Marketing) Organizational Innovation Efficacité organisationnelle Changement organisationnel Entreprises ; Responsabilité sociale Stratégie de marque branding BUSINESS & ECONOMICS ; Structural Adjustment 9781118443699 Erscheint auch als Druck-Ausgabe 9781118443699 |
| spellingShingle | Reiman, Joey The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy Organizational effectiveness Organizational change Social responsibility of business Branding (Marketing) Organizational Innovation Efficacité organisationnelle Changement organisationnel Entreprises ; Responsabilité sociale Stratégie de marque branding BUSINESS & ECONOMICS ; Structural Adjustment |
| title | The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy |
| title_auth | The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy |
| title_exact_search | The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy |
| title_full | The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy Joey Reiman |
| title_fullStr | The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy Joey Reiman |
| title_full_unstemmed | The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy Joey Reiman |
| title_short | The story of purpose |
| title_sort | story of purpose the path to creating a brighter brand a greater company and a lasting legacy |
| title_sub | the path to creating a brighter brand, a greater company, and a lasting legacy |
| topic | Organizational effectiveness Organizational change Social responsibility of business Branding (Marketing) Organizational Innovation Efficacité organisationnelle Changement organisationnel Entreprises ; Responsabilité sociale Stratégie de marque branding BUSINESS & ECONOMICS ; Structural Adjustment |
| topic_facet | Organizational effectiveness Organizational change Social responsibility of business Branding (Marketing) Organizational Innovation Efficacité organisationnelle Changement organisationnel Entreprises ; Responsabilité sociale Stratégie de marque branding BUSINESS & ECONOMICS ; Structural Adjustment |
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