Crafting the customer experience for people not like you: how to delight and engage the customers your competitors don't understand
Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in or...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2013
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118461679/?ar |
| Zusammenfassung: | Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. |
| Beschreibung: | Includes index. - Print version record |
| Umfang: | 1 Online-Ressource (ix, 197 Seiten) illustrations |
| ISBN: | 9781118461648 1118461649 9781118461679 1118461673 1283700468 9781283700467 |
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| spelling | McDonald, Kelly 1961- VerfasserIn aut Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand Kelly McDonald Hoboken, N.J. Wiley 2013 1 Online-Ressource (ix, 197 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. English. Customer equity Customer relations Consumer satisfaction Customer relations Management Consumer Behavior Valeur du client Consommateurs ; Satisfaction BUSINESS & ECONOMICS ; Customer Relations Betriebswirtschaft Marketing Customer relations ; Management 9781118360729 Erscheint auch als Druck-Ausgabe 9781118360729 |
| spellingShingle | McDonald, Kelly 1961- Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand Customer equity Customer relations Consumer satisfaction Customer relations Management Consumer Behavior Valeur du client Consommateurs ; Satisfaction BUSINESS & ECONOMICS ; Customer Relations Betriebswirtschaft Marketing Customer relations ; Management |
| title | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand |
| title_auth | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand |
| title_exact_search | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand |
| title_full | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand Kelly McDonald |
| title_fullStr | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand Kelly McDonald |
| title_full_unstemmed | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand Kelly McDonald |
| title_short | Crafting the customer experience for people not like you |
| title_sort | crafting the customer experience for people not like you how to delight and engage the customers your competitors don t understand |
| title_sub | how to delight and engage the customers your competitors don't understand |
| topic | Customer equity Customer relations Consumer satisfaction Customer relations Management Consumer Behavior Valeur du client Consommateurs ; Satisfaction BUSINESS & ECONOMICS ; Customer Relations Betriebswirtschaft Marketing Customer relations ; Management |
| topic_facet | Customer equity Customer relations Consumer satisfaction Customer relations Management Consumer Behavior Valeur du client Consommateurs ; Satisfaction BUSINESS & ECONOMICS ; Customer Relations Betriebswirtschaft Marketing Customer relations ; Management |
| work_keys_str_mv | AT mcdonaldkelly craftingthecustomerexperienceforpeoplenotlikeyouhowtodelightandengagethecustomersyourcompetitorsdontunderstand |