Science of marketing: when to tweet, what to post, how to blog, and other proven strategies
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how,...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2013]
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118233061/?ar |
| Zusammenfassung: | Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the ""unicorns and rainbows"" strategy that simply encourages companies to love their customers and hu. |
| Beschreibung: | Includes index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781118233061 1118233069 9781118225288 1118225287 9781118263495 1118263499 1299475965 9781299475960 |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Zarrella, Dan VerfasserIn aut Science of marketing when to tweet, what to post, how to blog, and other proven strategies Dan Zarrella Hoboken, New Jersey John Wiley & Sons, Inc. [2013] 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record and CIP data provided by publisher Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the ""unicorns and rainbows"" strategy that simply encourages companies to love their customers and hu. Internet marketing Social aspects Social media Marketing sur Internet ; Aspect social Médias sociaux social media BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing 9781118138274 Erscheint auch als Druck-Ausgabe 9781118138274 |
| spellingShingle | Zarrella, Dan Science of marketing when to tweet, what to post, how to blog, and other proven strategies Internet marketing Social aspects Social media Marketing sur Internet ; Aspect social Médias sociaux social media BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing |
| title | Science of marketing when to tweet, what to post, how to blog, and other proven strategies |
| title_auth | Science of marketing when to tweet, what to post, how to blog, and other proven strategies |
| title_exact_search | Science of marketing when to tweet, what to post, how to blog, and other proven strategies |
| title_full | Science of marketing when to tweet, what to post, how to blog, and other proven strategies Dan Zarrella |
| title_fullStr | Science of marketing when to tweet, what to post, how to blog, and other proven strategies Dan Zarrella |
| title_full_unstemmed | Science of marketing when to tweet, what to post, how to blog, and other proven strategies Dan Zarrella |
| title_short | Science of marketing |
| title_sort | science of marketing when to tweet what to post how to blog and other proven strategies |
| title_sub | when to tweet, what to post, how to blog, and other proven strategies |
| topic | Internet marketing Social aspects Social media Marketing sur Internet ; Aspect social Médias sociaux social media BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing |
| topic_facet | Internet marketing Social aspects Social media Marketing sur Internet ; Aspect social Médias sociaux social media BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing |
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