The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer en...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
2011
|
| Ausgabe: | 3rd ed. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118119662/?ar |
| Zusammenfassung: | "David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; uipdated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"-- |
| Beschreibung: | Revised edition of: The new rules of marketing and PR. 2nd ed. c2010. - Includes index. - Includes bibliographical references and index. - Print version record |
| Umfang: | 1 online resource (xxxii, 366 pages) illustrations |
| ISBN: | 9781118119655 1118119657 9781118119662 1118119665 9781118119648 1118119649 9781283227957 1283227959 9786613227959 6613227951 |
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| spelling | Scott, David Meerman VerfasserIn aut The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly David Meerman Scott 3rd ed. Hoboken, N.J. John Wiley & Sons 2011 1 online resource (xxxii, 366 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Revised edition of: The new rules of marketing and PR. 2nd ed. c2010. - Includes index. - Includes bibliographical references and index. - Print version record "David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; uipdated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"-- Internet marketing Public relations Marketing sur Internet Relations publiques public relations BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing dissertations Academic theses Thèses et écrits académiques 9781118026984 Erscheint auch als Druck-Ausgabe 9781118026984 |
| spellingShingle | Scott, David Meerman The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly Internet marketing Public relations Marketing sur Internet Relations publiques public relations BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing dissertations Academic theses Thèses et écrits académiques |
| title | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly |
| title_auth | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly |
| title_exact_search | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly |
| title_full | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly David Meerman Scott |
| title_fullStr | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly David Meerman Scott |
| title_full_unstemmed | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly David Meerman Scott |
| title_short | The new rules of marketing & PR |
| title_sort | new rules of marketing pr how to use social media online video mobile applications blogs news releases viral marketing to reach buyers directly |
| title_sub | how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly |
| topic | Internet marketing Public relations Marketing sur Internet Relations publiques public relations BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing dissertations Academic theses Thèses et écrits académiques |
| topic_facet | Internet marketing Public relations Marketing sur Internet Relations publiques public relations BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing dissertations Academic theses Thèses et écrits académiques |
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