Mastering the world of marketing: the ultimate training resource from the biggest names in marketing
"The best of the best strategies from leading marketersThere are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2011
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118061749/?ar |
| Zusammenfassung: | "The best of the best strategies from leading marketersThere are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Features contributions from such successful marketers as Joe Vitale, Bob Bly, Jack Trout, Jim Kukral, Mark Joyner, and Rich Schefren. A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages"-- |
| Beschreibung: | Includes bibliographical references and index. - Print version record |
| Umfang: | 1 Online-Ressource (xv, 270 Seiten) illustrations |
| ISBN: | 9781118061749 1118061748 9781118061732 111806173X 9781118061688 1118061683 |
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| spelling | Taylor, Eric 1963- VerfasserIn aut Mastering the world of marketing the ultimate training resource from the biggest names in marketing Eric Taylor and David Riklan Hoboken, N.J. Wiley 2011 1 Online-Ressource (xv, 270 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record "The best of the best strategies from leading marketersThere are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Features contributions from such successful marketers as Joe Vitale, Bob Bly, Jack Trout, Jim Kukral, Mark Joyner, and Rich Schefren. A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages"-- Marketing Success in business Succès dans les affaires marketing BUSINESS & ECONOMICS ; Marketing ; General BUSINESS & ECONOMICS ; Distribution Riklan, David 1961- MitwirkendeR ctb 9780470888414 Erscheint auch als Druck-Ausgabe 9780470888414 |
| spellingShingle | Taylor, Eric 1963- Mastering the world of marketing the ultimate training resource from the biggest names in marketing Marketing Success in business Succès dans les affaires marketing BUSINESS & ECONOMICS ; Marketing ; General BUSINESS & ECONOMICS ; Distribution |
| title | Mastering the world of marketing the ultimate training resource from the biggest names in marketing |
| title_auth | Mastering the world of marketing the ultimate training resource from the biggest names in marketing |
| title_exact_search | Mastering the world of marketing the ultimate training resource from the biggest names in marketing |
| title_full | Mastering the world of marketing the ultimate training resource from the biggest names in marketing Eric Taylor and David Riklan |
| title_fullStr | Mastering the world of marketing the ultimate training resource from the biggest names in marketing Eric Taylor and David Riklan |
| title_full_unstemmed | Mastering the world of marketing the ultimate training resource from the biggest names in marketing Eric Taylor and David Riklan |
| title_short | Mastering the world of marketing |
| title_sort | mastering the world of marketing the ultimate training resource from the biggest names in marketing |
| title_sub | the ultimate training resource from the biggest names in marketing |
| topic | Marketing Success in business Succès dans les affaires marketing BUSINESS & ECONOMICS ; Marketing ; General BUSINESS & ECONOMICS ; Distribution |
| topic_facet | Marketing Success in business Succès dans les affaires marketing BUSINESS & ECONOMICS ; Marketing ; General BUSINESS & ECONOMICS ; Distribution |
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