Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le.
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
San Francisco
Jossey-Bass
2008
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| Ausgabe: | 1st ed. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780787998301/?ar |
| Zusammenfassung: | Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le. |
| Beschreibung: | "Reputation Institute publications"--Jacket. - Includes bibliographical references (pages 247-249) and index. - Print version record |
| Umfang: | 1 Online-Ressource (xix, 266 Seiten) illustrations |
| ISBN: | 9780470245361 0470245360 1281237388 9781281237385 9786611237387 6611237380 9780787998301 |
Internformat
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| 245 | 1 | 0 | |a Taking brand initiative |b how companies can align strategy, culture, and identity through corporate branding |c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| 250 | |a 1st ed. | ||
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| 520 | |a Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le. | ||
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| 650 | 0 | |a Corporate culture | |
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| illustrated | Illustrated |
| indexdate | 2025-01-17T11:21:34Z |
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| isbn | 9780470245361 0470245360 1281237388 9781281237385 9786611237387 6611237380 9780787998301 |
| language | English |
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| physical | 1 Online-Ressource (xix, 266 Seiten) illustrations |
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| publishDate | 2008 |
| publishDateSearch | 2008 |
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| publisher | Jossey-Bass |
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| spelling | Hatch, Mary Jo VerfasserIn aut Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins 1st ed. San Francisco Jossey-Bass 2008 1 Online-Ressource (xix, 266 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Reputation Institute publications"--Jacket. - Includes bibliographical references (pages 247-249) and index. - Print version record Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le. English. Corporate image Corporate culture Branding (Marketing) Organizational Culture Entreprises ; Image Culture organisationnelle Stratégie de marque corporate image branding BUSINESS & ECONOMICS ; Advertising & Promotion Corporate identity (NL-LeOCL)111132886 Corporate image (NL-LeOCL)100820697 Merknamen (NL-LeOCL)078588480 Schultz, Majken MitwirkendeR ctb 9780787998301 Erscheint auch als Druck-Ausgabe 9780787998301 |
| spellingShingle | Hatch, Mary Jo Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Corporate image Corporate culture Branding (Marketing) Organizational Culture Entreprises ; Image Culture organisationnelle Stratégie de marque corporate image branding BUSINESS & ECONOMICS ; Advertising & Promotion Corporate identity (NL-LeOCL)111132886 Corporate image (NL-LeOCL)100820697 Merknamen (NL-LeOCL)078588480 |
| subject_GND | (NL-LeOCL)111132886 (NL-LeOCL)100820697 (NL-LeOCL)078588480 |
| title | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_auth | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_exact_search | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_full | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_fullStr | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_full_unstemmed | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_short | Taking brand initiative |
| title_sort | taking brand initiative how companies can align strategy culture and identity through corporate branding |
| title_sub | how companies can align strategy, culture, and identity through corporate branding |
| topic | Corporate image Corporate culture Branding (Marketing) Organizational Culture Entreprises ; Image Culture organisationnelle Stratégie de marque corporate image branding BUSINESS & ECONOMICS ; Advertising & Promotion Corporate identity (NL-LeOCL)111132886 Corporate image (NL-LeOCL)100820697 Merknamen (NL-LeOCL)078588480 |
| topic_facet | Corporate image Corporate culture Branding (Marketing) Organizational Culture Entreprises ; Image Culture organisationnelle Stratégie de marque corporate image branding BUSINESS & ECONOMICS ; Advertising & Promotion Corporate identity Merknamen |
| work_keys_str_mv | AT hatchmaryjo takingbrandinitiativehowcompaniescanalignstrategycultureandidentitythroughcorporatebranding AT schultzmajken takingbrandinitiativehowcompaniescanalignstrategycultureandidentitythroughcorporatebranding |