Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford, U.K. ; Burlington, Mass.
Butterworth-Heinemann
2008, ©2002
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780750648394/?ar |
| Item Description: | Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed September 20, 2013) |
| Physical Description: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 9781136368950 1136368957 9780750648394 |
Staff View
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| id | ZDB-30-ORH-047507462 |
| illustrated | Illustrated |
| indexdate | 2025-06-25T12:15:33Z |
| institution | BVB |
| isbn | 9781136368950 1136368957 9780750648394 |
| language | English |
| open_access_boolean | |
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| physical | 1 Online-Ressource (1 volume) illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Butterworth-Heinemann |
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| spelling | Christopher, Martin VerfasserIn aut Relationship marketing creating stakeholder value Martin Christopher, Adrian Payne, David Ballantyne Oxford, U.K. ; Burlington, Mass. Butterworth-Heinemann 2008, ©2002 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed September 20, 2013) Relationship marketing Customer relations Management Marketing Marketing relationnel marketing Customer relations ; Management Payne, Adrian MitwirkendeR ctb Ballantyne, David MitwirkendeR ctb |
| spellingShingle | Christopher, Martin Relationship marketing creating stakeholder value Relationship marketing Customer relations Management Marketing Marketing relationnel marketing Customer relations ; Management |
| title | Relationship marketing creating stakeholder value |
| title_auth | Relationship marketing creating stakeholder value |
| title_exact_search | Relationship marketing creating stakeholder value |
| title_full | Relationship marketing creating stakeholder value Martin Christopher, Adrian Payne, David Ballantyne |
| title_fullStr | Relationship marketing creating stakeholder value Martin Christopher, Adrian Payne, David Ballantyne |
| title_full_unstemmed | Relationship marketing creating stakeholder value Martin Christopher, Adrian Payne, David Ballantyne |
| title_short | Relationship marketing |
| title_sort | relationship marketing creating stakeholder value |
| title_sub | creating stakeholder value |
| topic | Relationship marketing Customer relations Management Marketing Marketing relationnel marketing Customer relations ; Management |
| topic_facet | Relationship marketing Customer relations Management Marketing Marketing relationnel marketing Customer relations ; Management |
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