Relationship marketing: creating stakeholder value
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford, U.K. ; Burlington, Mass.
Butterworth-Heinemann
2008, ©2002
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780750648394/?ar |
| Beschreibung: | Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed September 20, 2013) |
| Umfang: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 9781136368950 1136368957 9780750648394 |
Internformat
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| 100 | 1 | |a Christopher, Martin |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Relationship marketing |b creating stakeholder value |c Martin Christopher, Adrian Payne, David Ballantyne |
| 264 | 1 | |a Oxford, U.K. ; |a Burlington, Mass. |b Butterworth-Heinemann |c 2008, ©2002 | |
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| 500 | |a Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed September 20, 2013) | ||
| 650 | 0 | |a Relationship marketing | |
| 650 | 0 | |a Customer relations |x Management | |
| 650 | 0 | |a Marketing | |
| 650 | 2 | |a Marketing | |
| 650 | 4 | |a Marketing relationnel | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a marketing | |
| 650 | 4 | |a Customer relations ; Management | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Relationship marketing | |
| 700 | 1 | |a Payne, Adrian |e MitwirkendeR |4 ctb | |
| 700 | 1 | |a Ballantyne, David |e MitwirkendeR |4 ctb | |
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| author2 | Payne, Adrian Ballantyne, David |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-30-ORH-047507462 |
| illustrated | Illustrated |
| indexdate | 2025-01-17T11:21:35Z |
| institution | BVB |
| isbn | 9781136368950 1136368957 9780750648394 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (1 volume) illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Christopher, Martin VerfasserIn aut Relationship marketing creating stakeholder value Martin Christopher, Adrian Payne, David Ballantyne Oxford, U.K. ; Burlington, Mass. Butterworth-Heinemann 2008, ©2002 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed September 20, 2013) Relationship marketing Customer relations Management Marketing Marketing relationnel marketing Customer relations ; Management Payne, Adrian MitwirkendeR ctb Ballantyne, David MitwirkendeR ctb |
| spellingShingle | Christopher, Martin Relationship marketing creating stakeholder value Relationship marketing Customer relations Management Marketing Marketing relationnel marketing Customer relations ; Management |
| title | Relationship marketing creating stakeholder value |
| title_auth | Relationship marketing creating stakeholder value |
| title_exact_search | Relationship marketing creating stakeholder value |
| title_full | Relationship marketing creating stakeholder value Martin Christopher, Adrian Payne, David Ballantyne |
| title_fullStr | Relationship marketing creating stakeholder value Martin Christopher, Adrian Payne, David Ballantyne |
| title_full_unstemmed | Relationship marketing creating stakeholder value Martin Christopher, Adrian Payne, David Ballantyne |
| title_short | Relationship marketing |
| title_sort | relationship marketing creating stakeholder value |
| title_sub | creating stakeholder value |
| topic | Relationship marketing Customer relations Management Marketing Marketing relationnel marketing Customer relations ; Management |
| topic_facet | Relationship marketing Customer relations Management Marketing Marketing relationnel marketing Customer relations ; Management |
| work_keys_str_mv | AT christophermartin relationshipmarketingcreatingstakeholdervalue AT payneadrian relationshipmarketingcreatingstakeholdervalue AT ballantynedavid relationshipmarketingcreatingstakeholdervalue |