Marketing plans: how to prepare them, how to use them
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester, West Sussex, U.K.
Wiley
2011
|
| Ausgabe: | 7th ed. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470670125/?ar |
| Zusammenfassung: | "Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- |
| Beschreibung: | Includes bibliographical references and index. - Print version record |
| Umfang: | 1 Online-Ressource (xvi, 573 Seiten) illustrations (some color) |
| ISBN: | 9781119205876 1119205875 9780470670163 0470670169 9780470670125 0470670126 9780470670118 0470670118 1283371731 9781283371735 9786613371737 6613371734 |
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| discipline | Wirtschaftswissenschaften |
| edition | 7th ed. |
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| id | ZDB-30-ORH-047488611 |
| illustrated | Illustrated |
| indexdate | 2025-01-17T11:21:39Z |
| institution | BVB |
| isbn | 9781119205876 1119205875 9780470670163 0470670169 9780470670125 0470670126 9780470670118 0470670118 1283371731 9781283371735 9786613371737 6613371734 |
| language | English |
| open_access_boolean | |
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| physical | 1 Online-Ressource (xvi, 573 Seiten) illustrations (some color) |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
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| spelling | McDonald, Malcolm VerfasserIn aut Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson 7th ed. Chichester, West Sussex, U.K. Wiley 2011 1 Online-Ressource (xvi, 573 Seiten) illustrations (some color) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record "Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- English. Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification BUSINESS & ECONOMICS ; Green Business Marketing ; Management Marketing ; Planning Wilson, Hugh 1962- MitwirkendeR ctb 9780470669976 Erscheint auch als Druck-Ausgabe 9780470669976 |
| spellingShingle | McDonald, Malcolm Marketing plans how to prepare them, how to use them Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification BUSINESS & ECONOMICS ; Green Business Marketing ; Management Marketing ; Planning |
| title | Marketing plans how to prepare them, how to use them |
| title_auth | Marketing plans how to prepare them, how to use them |
| title_exact_search | Marketing plans how to prepare them, how to use them |
| title_full | Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson |
| title_fullStr | Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson |
| title_full_unstemmed | Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson |
| title_short | Marketing plans |
| title_sort | marketing plans how to prepare them how to use them |
| title_sub | how to prepare them, how to use them |
| topic | Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification BUSINESS & ECONOMICS ; Green Business Marketing ; Management Marketing ; Planning |
| topic_facet | Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification BUSINESS & ECONOMICS ; Green Business Marketing ; Management Marketing ; Planning |
| work_keys_str_mv | AT mcdonaldmalcolm marketingplanshowtopreparethemhowtousethem AT wilsonhugh marketingplanshowtopreparethemhowtousethem |