Media promotion and marketing for broadcasting, cable, and the Internet:
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam ; Boston
Elsevier/Focal Press
2006
|
| Ausgabe: | 5th ed. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780240807621/?ar |
| Zusammenfassung: | This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design. |
| Beschreibung: | Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. ©2002. - Includes bibliographical references (pages 321-323) and index. - Print version record |
| Umfang: | 1 Online-Ressource (xiv, 335 Seiten) illustrations |
| ISBN: | 9780080473437 0080473431 9786610967094 6610967091 0240807626 1136024824 9781136024825 1280967099 9781280967092 |
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| discipline | Wirtschaftswissenschaften |
| edition | 5th ed. |
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| language | English |
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| spelling | Media promotion and marketing for broadcasting, cable, and the Internet edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein 5th ed. Amsterdam ; Boston Elsevier/Focal Press 2006 1 Online-Ressource (xiv, 335 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. ©2002. - Includes bibliographical references (pages 321-323) and index. - Print version record This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design. English. Television broadcasting Marketing Radio broadcasting Marketing Cable television Marketing TECHNOLOGY & ENGINEERING ; Television & Video Cable television ; Marketing Radio broadcasting ; Marketing Television broadcasting ; Marketing Eastman, Susan Tyler MitwirkendeR ctb Ferguson, Douglas A. MitwirkendeR ctb Klein, Robert A. 1928- MitwirkendeR ctb 0240807626 Erscheint auch als Druck-Ausgabe 0240807626 |
| spellingShingle | Media promotion and marketing for broadcasting, cable, and the Internet Television broadcasting Marketing Radio broadcasting Marketing Cable television Marketing TECHNOLOGY & ENGINEERING ; Television & Video Cable television ; Marketing Radio broadcasting ; Marketing Television broadcasting ; Marketing |
| title | Media promotion and marketing for broadcasting, cable, and the Internet |
| title_auth | Media promotion and marketing for broadcasting, cable, and the Internet |
| title_exact_search | Media promotion and marketing for broadcasting, cable, and the Internet |
| title_full | Media promotion and marketing for broadcasting, cable, and the Internet edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein |
| title_fullStr | Media promotion and marketing for broadcasting, cable, and the Internet edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein |
| title_full_unstemmed | Media promotion and marketing for broadcasting, cable, and the Internet edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein |
| title_short | Media promotion and marketing for broadcasting, cable, and the Internet |
| title_sort | media promotion and marketing for broadcasting cable and the internet |
| topic | Television broadcasting Marketing Radio broadcasting Marketing Cable television Marketing TECHNOLOGY & ENGINEERING ; Television & Video Cable television ; Marketing Radio broadcasting ; Marketing Television broadcasting ; Marketing |
| topic_facet | Television broadcasting Marketing Radio broadcasting Marketing Cable television Marketing TECHNOLOGY & ENGINEERING ; Television & Video Cable television ; Marketing Radio broadcasting ; Marketing Television broadcasting ; Marketing |
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