Branding TV: Principles and Practices
Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Burlington
Elsevier
2005
|
| Ausgabe: | 2nd ed. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780240807539/?ar |
| Zusammenfassung: | Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity. |
| Beschreibung: | Includes bibliographical references (page 143) and index. - Print version record |
| Umfang: | 1 Online-Ressource (169 Seiten) |
| ISBN: | 9780080460437 0080460437 1136034730 9781136034732 1136034749 9781136034749 1280630817 9781280630811 9786610630813 661063081X 9780240807539 |
Internformat
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| 520 | |a Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Television broadcasting | |
| 650 | 0 | |a Brand name products | |
| 650 | 0 | |a Television | |
| 650 | 4 | |a Télévision | |
| 650 | 4 | |a Produits de marque | |
| 650 | 4 | |a television (telecommunication system) | |
| 650 | 4 | |a TECHNOLOGY & ENGINEERING ; Television & Video | |
| 650 | 4 | |a Television | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Television broadcasting | |
| 650 | 4 | |a Merken | |
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| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
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| isbn | 9780080460437 0080460437 1136034730 9781136034732 1136034749 9781136034749 1280630817 9781280630811 9786610630813 661063081X 9780240807539 |
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| spelling | McDowell, Walter VerfasserIn aut Branding TV Principles and Practices 2nd ed. Burlington Elsevier 2005 1 Online-Ressource (169 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (page 143) and index. - Print version record Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity. English. Television broadcasting Brand name products Television Télévision Produits de marque television (telecommunication system) TECHNOLOGY & ENGINEERING ; Television & Video Merken Reclame Televisiestations Batten, Alan MitwirkendeR ctb 9780240807539 Erscheint auch als Druck-Ausgabe 9780240807539 |
| spellingShingle | McDowell, Walter Branding TV Principles and Practices Television broadcasting Brand name products Television Télévision Produits de marque television (telecommunication system) TECHNOLOGY & ENGINEERING ; Television & Video Merken Reclame Televisiestations |
| title | Branding TV Principles and Practices |
| title_auth | Branding TV Principles and Practices |
| title_exact_search | Branding TV Principles and Practices |
| title_full | Branding TV Principles and Practices |
| title_fullStr | Branding TV Principles and Practices |
| title_full_unstemmed | Branding TV Principles and Practices |
| title_short | Branding TV |
| title_sort | branding tv principles and practices |
| title_sub | Principles and Practices |
| topic | Television broadcasting Brand name products Television Télévision Produits de marque television (telecommunication system) TECHNOLOGY & ENGINEERING ; Television & Video Merken Reclame Televisiestations |
| topic_facet | Television broadcasting Brand name products Television Télévision Produits de marque television (telecommunication system) TECHNOLOGY & ENGINEERING ; Television & Video Merken Reclame Televisiestations |
| work_keys_str_mv | AT mcdowellwalter brandingtvprinciplesandpractices AT battenalan brandingtvprinciplesandpractices |