Selling blue elephants: how to make great products that people want before they even know they want them
Gespeichert in:
Beteilige Person: | |
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Weitere beteiligte Personen: | |
Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
Upper Saddle River, N.J.
Wharton School Pub.
2007
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Schlagwörter: | |
Links: | https://learning.oreilly.com/library/view/-/9780136136682/?ar |
Beschreibung: | Includes bibliographical references and index. - Print version record |
Umfang: | 1 Online-Ressource (xvi, 252 Seiten) illustrations |
Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
ISBN: | 0132352974 9780132352970 9780136136682 |
Internformat
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illustrated | Illustrated |
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institution | BVB |
isbn | 0132352974 9780132352970 9780136136682 |
language | English |
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publisher | Wharton School Pub. |
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spelling | Moskowitz, Howard R. VerfasserIn aut Selling blue elephants how to make great products that people want before they even know they want them Howard R. Moskowitz and Alex Gofman Upper Saddle River, N.J. Wharton School Pub. 2007 [Place of publication not identified] HathiTrust Digital Library 1 Online-Ressource (xvi, 252 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record Restrictions unspecified star Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. Marketing New products marketing Marketing & Sales Commerce Business & Economics Gofman, Alex MitwirkendeR ctb |
spellingShingle | Moskowitz, Howard R. Selling blue elephants how to make great products that people want before they even know they want them Marketing New products marketing Marketing & Sales Commerce Business & Economics |
title | Selling blue elephants how to make great products that people want before they even know they want them |
title_auth | Selling blue elephants how to make great products that people want before they even know they want them |
title_exact_search | Selling blue elephants how to make great products that people want before they even know they want them |
title_full | Selling blue elephants how to make great products that people want before they even know they want them Howard R. Moskowitz and Alex Gofman |
title_fullStr | Selling blue elephants how to make great products that people want before they even know they want them Howard R. Moskowitz and Alex Gofman |
title_full_unstemmed | Selling blue elephants how to make great products that people want before they even know they want them Howard R. Moskowitz and Alex Gofman |
title_short | Selling blue elephants |
title_sort | selling blue elephants how to make great products that people want before they even know they want them |
title_sub | how to make great products that people want before they even know they want them |
topic | Marketing New products marketing Marketing & Sales Commerce Business & Economics |
topic_facet | Marketing New products marketing Marketing & Sales Commerce Business & Economics |
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