The truth about creating brands people love:

The quick, complete, easy-to-use guide to brand management!- 51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace.- Coverage of everything that matters, from positioning through packaging, marketing through metrics.

Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Till, Brian 1960- (VerfasserIn)
Weitere beteiligte Personen: Heckler, Donna 1963- (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Upper Saddle River, N.J. FT Press 2009
Schriftenreihe:Truth about
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9780136064336/?ar
Zusammenfassung:The quick, complete, easy-to-use guide to brand management!- 51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace.- Coverage of everything that matters, from positioning through packaging, marketing through metrics.
Beschreibung:Includes bibliographical references (pages 205-207). - Print version record
Umfang:1 Online-Ressource (x, 211 Seiten)
ISBN:9780136064336
0136064337