The truth about creating brands people love:
The quick, complete, easy-to-use guide to brand management!- 51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace.- Coverage of everything that matters, from positioning through packaging, marketing through metrics.
Gespeichert in:
Beteilige Person: | |
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Weitere beteiligte Personen: | |
Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
Upper Saddle River, N.J.
FT Press
2009
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Schriftenreihe: | Truth about
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Schlagwörter: | |
Links: | https://learning.oreilly.com/library/view/-/9780136064336/?ar |
Zusammenfassung: | The quick, complete, easy-to-use guide to brand management!- 51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace.- Coverage of everything that matters, from positioning through packaging, marketing through metrics. |
Beschreibung: | Includes bibliographical references (pages 205-207). - Print version record |
Umfang: | 1 Online-Ressource (x, 211 Seiten) |
ISBN: | 9780136064336 0136064337 |
Internformat
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dewey-full | 658.827T5742009[ONLINE] |
dewey-hundreds | 600 - Technology (Applied sciences) |
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dewey-search | 658.827 T574 2009 [ONLINE] |
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dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
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language | English |
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spelling | Till, Brian 1960- VerfasserIn aut The truth about creating brands people love Brian D. Till and Donna Heckler Upper Saddle River, N.J. FT Press 2009 1 Online-Ressource (x, 211 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Truth about Includes bibliographical references (pages 205-207). - Print version record The quick, complete, easy-to-use guide to brand management!- 51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace.- Coverage of everything that matters, from positioning through packaging, marketing through metrics. Branding (Marketing) Stratégie de marque branding Branding (Marketing) (OCoLC)fst01743755 Heckler, Donna 1963- MitwirkendeR ctb 0137128169 Erscheint auch als Druck-Ausgabe 0137128169 |
spellingShingle | Till, Brian 1960- The truth about creating brands people love Branding (Marketing) Stratégie de marque branding Branding (Marketing) (OCoLC)fst01743755 |
subject_GND | (OCoLC)fst01743755 |
title | The truth about creating brands people love |
title_auth | The truth about creating brands people love |
title_exact_search | The truth about creating brands people love |
title_full | The truth about creating brands people love Brian D. Till and Donna Heckler |
title_fullStr | The truth about creating brands people love Brian D. Till and Donna Heckler |
title_full_unstemmed | The truth about creating brands people love Brian D. Till and Donna Heckler |
title_short | The truth about creating brands people love |
title_sort | truth about creating brands people love |
topic | Branding (Marketing) Stratégie de marque branding Branding (Marketing) (OCoLC)fst01743755 |
topic_facet | Branding (Marketing) Stratégie de marque branding |
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