Just enough research:
Foreword by JEFFREY ZELDMAN Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and sho...
Gespeichert in:
Beteilige Person: | |
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Weitere beteiligte Personen: | , |
Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
New York, New York
Book Apart
2014
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Schriftenreihe: | Book Apart
Number 9 |
Schlagwörter: | |
Links: | https://learning.oreilly.com/library/view/-/9780133964394/?ar |
Zusammenfassung: | Foreword by JEFFREY ZELDMAN Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch. |
Beschreibung: | Includes bibliographical references and index. - Online resource; title from pdf title page (Safari Books Online, viewed Apr. 17, 2015) |
Umfang: | 1 Online-Ressource. |
ISBN: | 9780133964394 0133964396 9781937557119 1937557111 |
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spelling | Hall, Erika VerfasserIn aut Just enough research Erika Hall ; foreword by Jeffrey Zeldmaneditor, Rose Fox New York, New York Book Apart 2014 2013 1 Online-Ressource. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Book Apart Number 9 Includes bibliographical references and index. - Online resource; title from pdf title page (Safari Books Online, viewed Apr. 17, 2015) Foreword by JEFFREY ZELDMAN Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch. Web sites Design Web site development Research Human-computer interaction Sites Web ; Conception Sites Web ; Développement Recherche research (function) Web sites ; Design Electrical & Computer Engineering Engineering & Applied Sciences Telecommunications Zeldmaneditor, Jeffrey MitwirkendeR ctb Fox, Rose HerausgeberIn edt 9780735714441 Erscheint auch als Druck-Ausgabe 9780735714441 |
spellingShingle | Hall, Erika Just enough research Web sites Design Web site development Research Human-computer interaction Sites Web ; Conception Sites Web ; Développement Recherche research (function) Web sites ; Design Electrical & Computer Engineering Engineering & Applied Sciences Telecommunications |
title | Just enough research |
title_auth | Just enough research |
title_exact_search | Just enough research |
title_full | Just enough research Erika Hall ; foreword by Jeffrey Zeldmaneditor, Rose Fox |
title_fullStr | Just enough research Erika Hall ; foreword by Jeffrey Zeldmaneditor, Rose Fox |
title_full_unstemmed | Just enough research Erika Hall ; foreword by Jeffrey Zeldmaneditor, Rose Fox |
title_short | Just enough research |
title_sort | just enough research |
topic | Web sites Design Web site development Research Human-computer interaction Sites Web ; Conception Sites Web ; Développement Recherche research (function) Web sites ; Design Electrical & Computer Engineering Engineering & Applied Sciences Telecommunications |
topic_facet | Web sites Design Web site development Research Human-computer interaction Sites Web ; Conception Sites Web ; Développement Recherche research (function) Web sites ; Design Electrical & Computer Engineering Engineering & Applied Sciences Telecommunications |
work_keys_str_mv | AT hallerika justenoughresearch AT zeldmaneditorjeffrey justenoughresearch AT foxrose justenoughresearch |