The most powerful brand on earth: how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media
Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professi...
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| Beteilige Person: | |
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| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
2013, ©2014
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780133115772/?ar |
| Zusammenfassung: | Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators. Achieving those outcomes requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real time. Now, in The Most Powerful Brand on Earth, social business pioneers Chris Boudreaux and Susan Emerick help you successfully manage all these changes. Drawing on their experience leading social media transformations at IBM and other top companies, they present frameworks and case studies from key innovators that show how to -Leverage the surprising dynamics of online influence -Plan, execute, and manage the development of key relationships -Measure outcomes and performance in effective and useful ways -Resolve crucial security, privacy, and regulatory issues that arise when others represent you online -Gain crucial support from leaders, participants, and other stakeholders -Empower the people and teams you attract, hire, and support -Navigate cultural and process changes that will make or break your program -Preview trends that will shape your social empowerment programs in coming years. |
| Beschreibung: | Includes index. - Online resource; title from title page (Safari, viewed September 12, 2013) |
| Umfang: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 9780133115765 0133115763 9780133115772 |
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| spelling | Boudreaux, Chris VerfasserIn aut The most powerful brand on earth how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media Chris Boudreaux and Susan F. Emerick How to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media Upper Saddle River, NJ Prentice Hall 2013, ©2014 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Online resource; title from title page (Safari, viewed September 12, 2013) Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators. Achieving those outcomes requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real time. Now, in The Most Powerful Brand on Earth, social business pioneers Chris Boudreaux and Susan Emerick help you successfully manage all these changes. Drawing on their experience leading social media transformations at IBM and other top companies, they present frameworks and case studies from key innovators that show how to -Leverage the surprising dynamics of online influence -Plan, execute, and manage the development of key relationships -Measure outcomes and performance in effective and useful ways -Resolve crucial security, privacy, and regulatory issues that arise when others represent you online -Gain crucial support from leaders, participants, and other stakeholders -Empower the people and teams you attract, hire, and support -Navigate cultural and process changes that will make or break your program -Preview trends that will shape your social empowerment programs in coming years. Employee empowerment Organizational effectiveness Industrial management Personnel ; Habilitation Efficacité organisationnelle Gestion d'entreprise BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Emerick, Susan F. MitwirkendeR ctb |
| spellingShingle | Boudreaux, Chris The most powerful brand on earth how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media Employee empowerment Organizational effectiveness Industrial management Personnel ; Habilitation Efficacité organisationnelle Gestion d'entreprise BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| title | The most powerful brand on earth how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media |
| title_alt | How to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media |
| title_auth | The most powerful brand on earth how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media |
| title_exact_search | The most powerful brand on earth how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media |
| title_full | The most powerful brand on earth how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media Chris Boudreaux and Susan F. Emerick |
| title_fullStr | The most powerful brand on earth how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media Chris Boudreaux and Susan F. Emerick |
| title_full_unstemmed | The most powerful brand on earth how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media Chris Boudreaux and Susan F. Emerick |
| title_short | The most powerful brand on earth |
| title_sort | most powerful brand on earth how to transform teams empower employees integrate partners and mobilize customers to beat the competition in digital and social media |
| title_sub | how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media |
| topic | Employee empowerment Organizational effectiveness Industrial management Personnel ; Habilitation Efficacité organisationnelle Gestion d'entreprise BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| topic_facet | Employee empowerment Organizational effectiveness Industrial management Personnel ; Habilitation Efficacité organisationnelle Gestion d'entreprise BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
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