Branding strategies for success:
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| Other Authors: | , , , , , , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Upper Saddle River, NJ]
FT Press
[2012]
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780133039030/?ar |
| Item Description: | A compilation of four FT Press/Pearson titles. - Includes bibliographical references and indexes |
| Physical Description: | 1 Online-Ressource (4 volumes in 1(xx, 218 Seiten |
| ISBN: | 9780133039030 013303903X |
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| 650 | 0 | |a Brand name products |x Management | |
| 650 | 0 | |a Product life cycle | |
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Storytelling |x Economic aspects | |
| 650 | 0 | |a Corporate culture | |
| 650 | 0 | |a Industrial design | |
| 650 | 0 | |a New products | |
| 650 | 0 | |a Industrial design coordination | |
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| 650 | 4 | |a McDonald's Corporation | |
| 650 | 4 | |a Stratégie de marque ; Gestion | |
| 650 | 4 | |a Produits de marque ; Gestion | |
| 650 | 4 | |a Produits commerciaux ; Cycle de vie | |
| 650 | 4 | |a Art de conter ; Aspect économique | |
| 650 | 4 | |a Culture organisationnelle | |
| 650 | 4 | |a Design | |
| 650 | 4 | |a Design ; Coordination | |
| 650 | 4 | |a marketing | |
| 650 | 4 | |a Branding (Marketing) ; Management | |
| 650 | 4 | |a Brand name products ; Management | |
| 650 | 4 | |a Corporate culture | |
| 650 | 4 | |a Industrial design | |
| 650 | 4 | |a Industrial design coordination | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Product life cycle | |
| 650 | 4 | |a Case studies | |
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| 700 | 1 | |a Wacker, Watts |e MitwirkendeR |4 ctb | |
| 700 | 1 | |a Brunner, Robert |e MitwirkendeR |4 ctb | |
| 700 | 1 | |a Emery, Stewart |d 1941- |e MitwirkendeR |4 ctb | |
| 700 | 1 | |a Hall, Russ |e MitwirkendeR |4 ctb | |
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| language | English |
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| physical | 1 Online-Ressource (4 volumes in 1(xx, 218 Seiten |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2012 |
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| publisher | FT Press |
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| spelling | Branding strategies for success Larry Light [and others] [Upper Saddle River, NJ] FT Press [2012] 1 Online-Ressource (4 volumes in 1(xx, 218 Seiten Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier A compilation of four FT Press/Pearson titles. - Includes bibliographical references and indexes McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Product life cycle Marketing Storytelling Economic aspects Corporate culture Industrial design New products Industrial design coordination Organizational Culture McDonald's Corporation Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Art de conter ; Aspect économique Culture organisationnelle Design Design ; Coordination marketing Branding (Marketing) ; Management Brand name products ; Management Case studies Light, Larry MitwirkendeR ctb Kiddon, Joan 1949- MitwirkendeR ctb Till, Brian 1960- MitwirkendeR ctb Heckler, Donna 1963- MitwirkendeR ctb Mathews, Ryan MitwirkendeR ctb Wacker, Watts MitwirkendeR ctb Brunner, Robert MitwirkendeR ctb Emery, Stewart 1941- MitwirkendeR ctb Hall, Russ MitwirkendeR ctb |
| spellingShingle | Branding strategies for success McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Product life cycle Marketing Storytelling Economic aspects Corporate culture Industrial design New products Industrial design coordination Organizational Culture McDonald's Corporation Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Art de conter ; Aspect économique Culture organisationnelle Design Design ; Coordination marketing Branding (Marketing) ; Management Brand name products ; Management Case studies |
| title | Branding strategies for success |
| title_auth | Branding strategies for success |
| title_exact_search | Branding strategies for success |
| title_full | Branding strategies for success Larry Light [and others] |
| title_fullStr | Branding strategies for success Larry Light [and others] |
| title_full_unstemmed | Branding strategies for success Larry Light [and others] |
| title_short | Branding strategies for success |
| title_sort | branding strategies for success |
| topic | McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Product life cycle Marketing Storytelling Economic aspects Corporate culture Industrial design New products Industrial design coordination Organizational Culture McDonald's Corporation Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Art de conter ; Aspect économique Culture organisationnelle Design Design ; Coordination marketing Branding (Marketing) ; Management Brand name products ; Management Case studies |
| topic_facet | McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Product life cycle Marketing Storytelling Economic aspects Corporate culture Industrial design New products Industrial design coordination Organizational Culture McDonald's Corporation Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Art de conter ; Aspect économique Culture organisationnelle Design Design ; Coordination marketing Branding (Marketing) ; Management Brand name products ; Management Case studies |
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