Branding strategies for success:
Gespeichert in:
Weitere beteiligte Personen: | , , , , , , , , |
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
[Upper Saddle River, NJ]
FT Press
[2012]
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Schlagwörter: | |
Links: | https://learning.oreilly.com/library/view/-/9780133039030/?ar |
Beschreibung: | A compilation of four FT Press/Pearson titles. - Includes bibliographical references and indexes |
Umfang: | 1 Online-Ressource (4 volumes in 1(xx, 218 Seiten |
ISBN: | 9780133039030 013303903X |
Internformat
MARC
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245 | 1 | 0 | |a Branding strategies for success |c Larry Light [and others] |
264 | 1 | |a [Upper Saddle River, NJ] |b FT Press |c [2012] | |
300 | |a 1 Online-Ressource (4 volumes in 1(xx, 218 Seiten | ||
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
500 | |a A compilation of four FT Press/Pearson titles. - Includes bibliographical references and indexes | ||
610 | 1 | 0 | |a McDonald's Corporation |v Case studies |
650 | 0 | |a Branding (Marketing) |x Management | |
650 | 0 | |a Brand name products |x Management | |
650 | 0 | |a Product life cycle | |
650 | 0 | |a Marketing | |
650 | 0 | |a Storytelling |x Economic aspects | |
650 | 0 | |a Corporate culture | |
650 | 0 | |a Industrial design | |
650 | 0 | |a New products | |
650 | 0 | |a Industrial design coordination | |
650 | 2 | |a Marketing | |
650 | 2 | |a Organizational Culture | |
650 | 4 | |a McDonald's Corporation | |
650 | 4 | |a Stratégie de marque ; Gestion | |
650 | 4 | |a Produits de marque ; Gestion | |
650 | 4 | |a Produits commerciaux ; Cycle de vie | |
650 | 4 | |a Marketing | |
650 | 4 | |a Art de conter ; Aspect économique | |
650 | 4 | |a Culture organisationnelle | |
650 | 4 | |a Design | |
650 | 4 | |a Design ; Coordination | |
650 | 4 | |a marketing | |
650 | 4 | |a Branding (Marketing) ; Management | |
650 | 4 | |a Brand name products ; Management | |
650 | 4 | |a Corporate culture | |
650 | 4 | |a Industrial design | |
650 | 4 | |a Industrial design coordination | |
650 | 4 | |a Marketing | |
650 | 4 | |a New products | |
650 | 4 | |a Product life cycle | |
650 | 4 | |a Case studies | |
700 | 1 | |a Light, Larry |e MitwirkendeR |4 ctb | |
700 | 1 | |a Kiddon, Joan |d 1949- |e MitwirkendeR |4 ctb | |
700 | 1 | |a Till, Brian |d 1960- |e MitwirkendeR |4 ctb | |
700 | 1 | |a Heckler, Donna |d 1963- |e MitwirkendeR |4 ctb | |
700 | 1 | |a Mathews, Ryan |e MitwirkendeR |4 ctb | |
700 | 1 | |a Wacker, Watts |e MitwirkendeR |4 ctb | |
700 | 1 | |a Brunner, Robert |e MitwirkendeR |4 ctb | |
700 | 1 | |a Emery, Stewart |d 1941- |e MitwirkendeR |4 ctb | |
700 | 1 | |a Hall, Russ |e MitwirkendeR |4 ctb | |
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Datensatz im Suchindex
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adam_text | |
any_adam_object | |
author2 | Light, Larry Kiddon, Joan 1949- Till, Brian 1960- Heckler, Donna 1963- Mathews, Ryan Wacker, Watts Brunner, Robert Emery, Stewart 1941- Hall, Russ |
author2_role | ctb ctb ctb ctb ctb ctb ctb ctb ctb |
author2_variant | l l ll j k jk b t bt d h dh r m rm w w ww r b rb s e se r h rh |
author_facet | Light, Larry Kiddon, Joan 1949- Till, Brian 1960- Heckler, Donna 1963- Mathews, Ryan Wacker, Watts Brunner, Robert Emery, Stewart 1941- Hall, Russ |
building | Verbundindex |
bvnumber | localTUM |
collection | ZDB-30-ORH |
ctrlnum | (DE-627-1)047427515 (DE-599)KEP047427515 (ORHE)9780133039030 |
format | Electronic eBook |
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indexdate | 2025-01-17T11:21:49Z |
institution | BVB |
isbn | 9780133039030 013303903X |
language | English |
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owner_facet | DE-91 DE-BY-TUM |
physical | 1 Online-Ressource (4 volumes in 1(xx, 218 Seiten |
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publishDate | 2012 |
publishDateSearch | 2012 |
publishDateSort | 2012 |
publisher | FT Press |
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spelling | Branding strategies for success Larry Light [and others] [Upper Saddle River, NJ] FT Press [2012] 1 Online-Ressource (4 volumes in 1(xx, 218 Seiten Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier A compilation of four FT Press/Pearson titles. - Includes bibliographical references and indexes McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Product life cycle Marketing Storytelling Economic aspects Corporate culture Industrial design New products Industrial design coordination Organizational Culture McDonald's Corporation Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Art de conter ; Aspect économique Culture organisationnelle Design Design ; Coordination marketing Branding (Marketing) ; Management Brand name products ; Management Case studies Light, Larry MitwirkendeR ctb Kiddon, Joan 1949- MitwirkendeR ctb Till, Brian 1960- MitwirkendeR ctb Heckler, Donna 1963- MitwirkendeR ctb Mathews, Ryan MitwirkendeR ctb Wacker, Watts MitwirkendeR ctb Brunner, Robert MitwirkendeR ctb Emery, Stewart 1941- MitwirkendeR ctb Hall, Russ MitwirkendeR ctb |
spellingShingle | Branding strategies for success McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Product life cycle Marketing Storytelling Economic aspects Corporate culture Industrial design New products Industrial design coordination Organizational Culture McDonald's Corporation Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Art de conter ; Aspect économique Culture organisationnelle Design Design ; Coordination marketing Branding (Marketing) ; Management Brand name products ; Management Case studies |
title | Branding strategies for success |
title_auth | Branding strategies for success |
title_exact_search | Branding strategies for success |
title_full | Branding strategies for success Larry Light [and others] |
title_fullStr | Branding strategies for success Larry Light [and others] |
title_full_unstemmed | Branding strategies for success Larry Light [and others] |
title_short | Branding strategies for success |
title_sort | branding strategies for success |
topic | McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Product life cycle Marketing Storytelling Economic aspects Corporate culture Industrial design New products Industrial design coordination Organizational Culture McDonald's Corporation Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Art de conter ; Aspect économique Culture organisationnelle Design Design ; Coordination marketing Branding (Marketing) ; Management Brand name products ; Management Case studies |
topic_facet | McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Product life cycle Marketing Storytelling Economic aspects Corporate culture Industrial design New products Industrial design coordination Organizational Culture McDonald's Corporation Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Art de conter ; Aspect économique Culture organisationnelle Design Design ; Coordination marketing Branding (Marketing) ; Management Brand name products ; Management Case studies |
work_keys_str_mv | AT lightlarry brandingstrategiesforsuccess AT kiddonjoan brandingstrategiesforsuccess AT tillbrian brandingstrategiesforsuccess AT hecklerdonna brandingstrategiesforsuccess AT mathewsryan brandingstrategiesforsuccess AT wackerwatts brandingstrategiesforsuccess AT brunnerrobert brandingstrategiesforsuccess AT emerystewart brandingstrategiesforsuccess AT hallruss brandingstrategiesforsuccess |