APA (7th ed.) Citation

Light, L., Kiddon, J., Till, B., Heckler, D., Mathews, R., Wacker, W., . . . Hall, R. (2012). Branding strategies for success. FT Press.

Chicago Style (17th ed.) Citation

Light, Larry, Joan Kiddon, Brian Till, Donna Heckler, Ryan Mathews, Watts Wacker, Robert Brunner, Stewart Emery, and Russ Hall. Branding Strategies for Success. [Upper Saddle River, NJ]: FT Press, 2012.

MLA (9th ed.) Citation

Light, Larry, et al. Branding Strategies for Success. FT Press, 2012.