Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company
"Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, th...
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Wharton School Pub.
2007
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780132390750/?ar |
| Summary: | "Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work in Wharton's legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500's fastest-growing companies."--Jacket |
| Item Description: | Includes bibliographical references and index. - Print version record |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9780132390750 0132390752 |
Staff View
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| spelling | Lodish, Leonard M. VerfasserIn aut Marketing that works how entrepreneurial marketing can add sustainable value to any sized company by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau Upper Saddle River, N.J. Wharton School Pub. 2007 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record "Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work in Wharton's legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500's fastest-growing companies."--Jacket English. New business enterprises Management Industrial management Marketing Management Entrepreneurship Nouvelles entreprises ; Gestion Gestion d'entreprise Marketing ; Gestion Entrepreneuriat entrepreneurs Marketing ; Management New business enterprises ; Management Morgan, Howard Lee 1945- MitwirkendeR ctb Archambeau, Shellye MitwirkendeR ctb |
| spellingShingle | Lodish, Leonard M. Marketing that works how entrepreneurial marketing can add sustainable value to any sized company New business enterprises Management Industrial management Marketing Management Entrepreneurship Nouvelles entreprises ; Gestion Gestion d'entreprise Marketing ; Gestion Entrepreneuriat entrepreneurs Marketing ; Management New business enterprises ; Management |
| title | Marketing that works how entrepreneurial marketing can add sustainable value to any sized company |
| title_auth | Marketing that works how entrepreneurial marketing can add sustainable value to any sized company |
| title_exact_search | Marketing that works how entrepreneurial marketing can add sustainable value to any sized company |
| title_full | Marketing that works how entrepreneurial marketing can add sustainable value to any sized company by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau |
| title_fullStr | Marketing that works how entrepreneurial marketing can add sustainable value to any sized company by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau |
| title_full_unstemmed | Marketing that works how entrepreneurial marketing can add sustainable value to any sized company by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau |
| title_short | Marketing that works |
| title_sort | marketing that works how entrepreneurial marketing can add sustainable value to any sized company |
| title_sub | how entrepreneurial marketing can add sustainable value to any sized company |
| topic | New business enterprises Management Industrial management Marketing Management Entrepreneurship Nouvelles entreprises ; Gestion Gestion d'entreprise Marketing ; Gestion Entrepreneuriat entrepreneurs Marketing ; Management New business enterprises ; Management |
| topic_facet | New business enterprises Management Industrial management Marketing Management Entrepreneurship Nouvelles entreprises ; Gestion Gestion d'entreprise Marketing ; Gestion Entrepreneuriat entrepreneurs Marketing ; Management New business enterprises ; Management |
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