Your brand is not your logo: it is an experience that lives in your customer's gut

"This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!"--Resource description page.

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Bibliographic Details
Main Author: Brunner, Robert 1958- (Author)
Other Authors: Emery, Stewart 1941- (Contributor), Hall, Russ (Contributor)
Format: Electronic eBook
Language:English
Published: Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010
Series:FT Press Delivers elements
Subjects:
Links:https://learning.oreilly.com/library/view/-/9780132144193/?ar
Summary:"This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!"--Resource description page.
Physical Description:1 Online-Ressource ([8] Seiten)
ISBN:9780132144216
0132144212
9780132144193