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Bibliographic Details
Main Authors: Fritz, Mike (Author), Berger, Paul D. 1943- (Author)
Format: Electronic eBook
Language:English
Published: Waltham, MA Morgan Kaufmann [2015]
Subjects:
Links:https://learning.oreilly.com/library/view/-/9780128006351/?ar
Summary:Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. You'll be.
Item Description:Includes bibliographical references and index. - Print version record
Physical Description:1 Online-Ressource (1 volume) illustrations
ISBN:9780128006788
0128006781
0128006358
9780128006351