Social media in the marketing context: a state of the art analysis and future directions
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, MA
Chandos Publishing
[2017]
|
| Series: | Chandos social media series
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780081017579/?ar |
| Item Description: | Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed November 15, 2016) |
| Physical Description: | 1 Online-Ressource (1 volume) illustrations. |
| ISBN: | 9780081017579 008101757X 0081017545 9780081017548 |
Staff View
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| spelling | Plume, Cherniece J. VerfasserIn aut Social media in the marketing context a state of the art analysis and future directions Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade Cambridge, MA Chandos Publishing [2017] ©2017 1 Online-Ressource (1 volume) illustrations. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Chandos social media series Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed November 15, 2016) Social media Marketing Social media Economic aspects Social Media Médias sociaux Médias sociaux ; Aspect économique social media marketing Social media ; Economic aspects Dwivedi, Yogesh Kumar VerfasserIn aut Slade, Emma L. VerfasserIn aut |
| spellingShingle | Plume, Cherniece J. Dwivedi, Yogesh Kumar Slade, Emma L. Social media in the marketing context a state of the art analysis and future directions Social media Marketing Social media Economic aspects Social Media Médias sociaux Médias sociaux ; Aspect économique social media marketing Social media ; Economic aspects |
| title | Social media in the marketing context a state of the art analysis and future directions |
| title_auth | Social media in the marketing context a state of the art analysis and future directions |
| title_exact_search | Social media in the marketing context a state of the art analysis and future directions |
| title_full | Social media in the marketing context a state of the art analysis and future directions Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade |
| title_fullStr | Social media in the marketing context a state of the art analysis and future directions Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade |
| title_full_unstemmed | Social media in the marketing context a state of the art analysis and future directions Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade |
| title_short | Social media in the marketing context |
| title_sort | social media in the marketing context a state of the art analysis and future directions |
| title_sub | a state of the art analysis and future directions |
| topic | Social media Marketing Social media Economic aspects Social Media Médias sociaux Médias sociaux ; Aspect économique social media marketing Social media ; Economic aspects |
| topic_facet | Social media Marketing Social media Economic aspects Social Media Médias sociaux Médias sociaux ; Aspect économique social media marketing Social media ; Economic aspects |
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