Availability: Repositioning | Technische Universität München

Saved in:

Bibliographic Details
Main Authors:	Trout, Jack (Author), Rivkin, Steve 1947- (Author)
Format:	Electronic eBook
Language:	English
Published:	New York McGraw-Hill [2010]
Subjects:	Positioning (Advertising) Competition Strategic planning Marketing Positionnement (Publicité) Planification stratégique marketing
Links:	https://learning.oreilly.com/library/view/-/9780071637107/?ar
Item Description:	Includes index. - Online resource; title from title page (viewed August 23, 2016)
Physical Description:	1 online resource (1 volume)
ISBN:	9780071637107 0071637109 0071635599 9780071635592

Staff View

MARC


LEADER	00000cam a22000002c 4500
001	ZDB-30-ORH-047389486
003	DE-627-1
005	20240228120138.0
007	cr uuu---uuuuu
008	191023s2010 xx \|\|\|\|\|o 00\| \|\|eng c
020			\|a 9780071637107 \|9 978-0-07-163710-7
020			\|a 0071637109 \|9 0-07-163710-9
020			\|a 0071635599 \|9 0-07-163559-9
020			\|a 9780071635592 \|9 978-0-07-163559-2
035			\|a (DE-627-1)047389486
035			\|a (DE-599)KEP047389486
035			\|a (ORHE)9780071637107
035			\|a (DE-627-1)047389486
040			\|a DE-627 \|b ger \|c DE-627 \|e rda
041			\|a eng
082	0		\|a 651.111 \|2 22
100	1		\|a Trout, Jack \|e VerfasserIn \|4 aut
245	1	0	\|a Repositioning \|b marketing in an era of competition, change, and crisis \|c Jack Trout with Steve Rivkin
264		1	\|a New York \|b McGraw-Hill \|c [2010]
264		4	\|c ©2010
300			\|a 1 online resource (1 volume)
336			\|a Text \|b txt \|2 rdacontent
337			\|a Computermedien \|b c \|2 rdamedia
338			\|a Online-Ressource \|b cr \|2 rdacarrier
500			\|a Includes index. - Online resource; title from title page (viewed August 23, 2016)
650		0	\|a Positioning (Advertising)
650		0	\|a Competition
650		0	\|a Strategic planning
650		0	\|a Marketing
650		2	\|a Marketing
650		4	\|a Positionnement (Publicité)
650		4	\|a Planification stratégique
650		4	\|a marketing
650		4	\|a Competition
650		4	\|a Marketing
650		4	\|a Positioning (Advertising)
650		4	\|a Strategic planning
700	1		\|a Rivkin, Steve \|d 1947- \|e VerfasserIn \|4 aut
776	1		\|z 0071637109
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 0071637109
966	4	0	\|l DE-91 \|p ZDB-30-ORH \|q TUM_PDA_ORH \|u https://learning.oreilly.com/library/view/-/9780071637107/?ar \|m X:ORHE \|x Aggregator \|z lizenzpflichtig \|3 Volltext
912			\|a ZDB-30-ORH
912			\|a ZDB-30-ORH
951			\|a BO
912			\|a ZDB-30-ORH
049			\|a DE-91

Record in the Search Index

DE-BY-TUM_katkey	ZDB-30-ORH-047389486
_version_	1833357116772974592
adam_text
any_adam_object
author	Trout, Jack Rivkin, Steve 1947-
author_facet	Trout, Jack Rivkin, Steve 1947-
author_role	aut aut
author_sort	Trout, Jack
author_variant	j t jt s r sr
building	Verbundindex
bvnumber	localTUM
collection	ZDB-30-ORH
ctrlnum	(DE-627-1)047389486 (DE-599)KEP047389486 (ORHE)9780071637107
dewey-full	651.111
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	651 - Office services
dewey-raw	651.111
dewey-search	651.111
dewey-sort	3651.111
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01834cam a22005532c 4500</leader><controlfield tag="001">ZDB-30-ORH-047389486</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228120138.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">191023s2010 xx \|\|\|\|\|o 00\| \|\|eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780071637107</subfield><subfield code="9">978-0-07-163710-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071637109</subfield><subfield code="9">0-07-163710-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071635599</subfield><subfield code="9">0-07-163559-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780071635592</subfield><subfield code="9">978-0-07-163559-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047389486</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP047389486</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9780071637107</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047389486</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">651.111</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Trout, Jack</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Repositioning</subfield><subfield code="b">marketing in an era of competition, change, and crisis</subfield><subfield code="c">Jack Trout with Steve Rivkin</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">[2010]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (1 volume)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index. - Online resource; title from title page (viewed August 23, 2016)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Positioning (Advertising)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Competition</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Positionnement (Publicité)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Planification stratégique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Competition</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Positioning (Advertising)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rivkin, Steve</subfield><subfield code="d">1947-</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">0071637109</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">0071637109</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9780071637107/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection>
id	ZDB-30-ORH-047389486
illustrated	Not Illustrated
indexdate	2025-05-28T09:46:35Z
institution	BVB
isbn	9780071637107 0071637109 0071635599 9780071635592
language	English
open_access_boolean
owner	DE-91 DE-BY-TUM
owner_facet	DE-91 DE-BY-TUM
physical	1 online resource (1 volume)
psigel	ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	McGraw-Hill
record_format	marc
spelling	Trout, Jack VerfasserIn aut Repositioning marketing in an era of competition, change, and crisis Jack Trout with Steve Rivkin New York McGraw-Hill [2010] ©2010 1 online resource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Online resource; title from title page (viewed August 23, 2016) Positioning (Advertising) Competition Strategic planning Marketing Positionnement (Publicité) Planification stratégique marketing Rivkin, Steve 1947- VerfasserIn aut 0071637109 Erscheint auch als Druck-Ausgabe 0071637109
spellingShingle	Trout, Jack Rivkin, Steve 1947- Repositioning marketing in an era of competition, change, and crisis Positioning (Advertising) Competition Strategic planning Marketing Positionnement (Publicité) Planification stratégique marketing
title	Repositioning marketing in an era of competition, change, and crisis
title_auth	Repositioning marketing in an era of competition, change, and crisis
title_exact_search	Repositioning marketing in an era of competition, change, and crisis
title_full	Repositioning marketing in an era of competition, change, and crisis Jack Trout with Steve Rivkin
title_fullStr	Repositioning marketing in an era of competition, change, and crisis Jack Trout with Steve Rivkin
title_full_unstemmed	Repositioning marketing in an era of competition, change, and crisis Jack Trout with Steve Rivkin
title_short	Repositioning
title_sort	repositioning marketing in an era of competition change and crisis
title_sub	marketing in an era of competition, change, and crisis
topic	Positioning (Advertising) Competition Strategic planning Marketing Positionnement (Publicité) Planification stratégique marketing
topic_facet	Positioning (Advertising) Competition Strategic planning Marketing Positionnement (Publicité) Planification stratégique marketing
work_keys_str_mv	AT troutjack repositioningmarketinginaneraofcompetitionchangeandcrisis AT rivkinsteve repositioningmarketinginaneraofcompetitionchangeandcrisis

Availability

‌

Read online