Repositioning: marketing in an era of competition, change, and crisis
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
McGraw-Hill
[2010]
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780071637107/?ar |
| Beschreibung: | Includes index. - Online resource; title from title page (viewed August 23, 2016) |
| Umfang: | 1 Online-Ressource (1 volume) |
| ISBN: | 9780071637107 0071637109 0071635599 9780071635592 |
Internformat
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| id | ZDB-30-ORH-047389486 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:21:55Z |
| institution | BVB |
| isbn | 9780071637107 0071637109 0071635599 9780071635592 |
| language | English |
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| publishDate | 2010 |
| publishDateSearch | 2010 |
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| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Trout, Jack VerfasserIn aut Repositioning marketing in an era of competition, change, and crisis Jack Trout with Steve Rivkin New York McGraw-Hill [2010] ©2010 1 Online-Ressource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Online resource; title from title page (viewed August 23, 2016) Positioning (Advertising) Competition Strategic planning Marketing Positionnement (Publicité) Planification stratégique marketing Rivkin, Steve 1947- VerfasserIn aut 0071637109 Erscheint auch als Druck-Ausgabe 0071637109 |
| spellingShingle | Trout, Jack Rivkin, Steve 1947- Repositioning marketing in an era of competition, change, and crisis Positioning (Advertising) Competition Strategic planning Marketing Positionnement (Publicité) Planification stratégique marketing |
| title | Repositioning marketing in an era of competition, change, and crisis |
| title_auth | Repositioning marketing in an era of competition, change, and crisis |
| title_exact_search | Repositioning marketing in an era of competition, change, and crisis |
| title_full | Repositioning marketing in an era of competition, change, and crisis Jack Trout with Steve Rivkin |
| title_fullStr | Repositioning marketing in an era of competition, change, and crisis Jack Trout with Steve Rivkin |
| title_full_unstemmed | Repositioning marketing in an era of competition, change, and crisis Jack Trout with Steve Rivkin |
| title_short | Repositioning |
| title_sort | repositioning marketing in an era of competition change and crisis |
| title_sub | marketing in an era of competition, change, and crisis |
| topic | Positioning (Advertising) Competition Strategic planning Marketing Positionnement (Publicité) Planification stratégique marketing |
| topic_facet | Positioning (Advertising) Competition Strategic planning Marketing Positionnement (Publicité) Planification stratégique marketing |
| work_keys_str_mv | AT troutjack repositioningmarketinginaneraofcompetitionchangeandcrisis AT rivkinsteve repositioningmarketinginaneraofcompetitionchangeandcrisis |