Absolute value: what really influences customers in the age of (nearly) perfect information
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY
Harper Business
[2014]
|
| Ausgabe: | First edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780062215680/?ar |
| Zusammenfassung: | Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies. |
| Beschreibung: | Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed February 29, 2016) |
| Umfang: | 1 Online-Ressource (1 volume) |
| ISBN: | 006221568X 9780062215680 0062215671 9780062215673 |
Internformat
MARC
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| author | Simonson, Itamar Rosen, Emanuel (Manu) 1953- |
| author_facet | Simonson, Itamar Rosen, Emanuel (Manu) 1953- |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| edition | First edition. |
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| indexdate | 2025-01-17T11:21:56Z |
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| language | English |
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| spelling | Simonson, Itamar VerfasserIn aut Absolute value what really influences customers in the age of (nearly) perfect information Itamar Simonson and Emanuel Rosen What really influences customers in the age of (nearly) perfect information First edition. New York, NY Harper Business [2014] ©2014 1 Online-Ressource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed February 29, 2016) Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies. English. Marketing marketing Verbraucherverhalten Markenpolitik Kundenorientierung Kundenmanagement Markenartikel Rosen, Emanuel (Manu) 1953- VerfasserIn aut |
| spellingShingle | Simonson, Itamar Rosen, Emanuel (Manu) 1953- Absolute value what really influences customers in the age of (nearly) perfect information Marketing marketing Verbraucherverhalten Markenpolitik Kundenorientierung Kundenmanagement Markenartikel |
| title | Absolute value what really influences customers in the age of (nearly) perfect information |
| title_alt | What really influences customers in the age of (nearly) perfect information |
| title_auth | Absolute value what really influences customers in the age of (nearly) perfect information |
| title_exact_search | Absolute value what really influences customers in the age of (nearly) perfect information |
| title_full | Absolute value what really influences customers in the age of (nearly) perfect information Itamar Simonson and Emanuel Rosen |
| title_fullStr | Absolute value what really influences customers in the age of (nearly) perfect information Itamar Simonson and Emanuel Rosen |
| title_full_unstemmed | Absolute value what really influences customers in the age of (nearly) perfect information Itamar Simonson and Emanuel Rosen |
| title_short | Absolute value |
| title_sort | absolute value what really influences customers in the age of nearly perfect information |
| title_sub | what really influences customers in the age of (nearly) perfect information |
| topic | Marketing marketing Verbraucherverhalten Markenpolitik Kundenorientierung Kundenmanagement Markenartikel |
| topic_facet | Marketing marketing Verbraucherverhalten Markenpolitik Kundenorientierung Kundenmanagement Markenartikel |
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