Ramírez, R., Churchhouse, S., Palermo, A., & Hoffmann, J. (2017). Using scenario planning to reshape strategy: Rather than trying to predict the future, organizations need to strengthen their abilities to cope with uncertainty, a new approach to scenario planning can help companies reframe their long-term strategies by developing several plausible scenarios. MIT Sloan Management Review.
Chicago Style (17th ed.) CitationRamírez, Rafael, Steve Churchhouse, Alejandra Palermo, and Jonas Hoffmann. Using Scenario Planning to Reshape Strategy: Rather than Trying to Predict the Future, Organizations Need to Strengthen Their Abilities to Cope with Uncertainty, a New Approach to Scenario Planning Can Help Companies Reframe Their Long-term Strategies by Developing Several Plausible Scenarios. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2017.
MLA (9th ed.) CitationRamírez, Rafael, et al. Using Scenario Planning to Reshape Strategy: Rather than Trying to Predict the Future, Organizations Need to Strengthen Their Abilities to Cope with Uncertainty, a New Approach to Scenario Planning Can Help Companies Reframe Their Long-term Strategies by Developing Several Plausible Scenarios. MIT Sloan Management Review, 2017.