How to monetize your data:

Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires management commitment to specific organ...

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Bibliographic Details
Main Authors: Wixom, Barbara Haley 1969- (Author), Ross, Jeanne W. (Author)
Format: Electronic eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2017
Subjects:
Links:https://learning.oreilly.com/library/view/-/53863MIT58310/?ar
Summary:Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires management commitment to specific organizational changes and targeted technology and data management upgrades.
Item Description:"Reprint #58310.". - Description based on online resource; title from cover (Safari, viewed April 21, 2017)
Physical Description:1 Online-Ressource (1 volume)