When employees don't 'like' their employers on social media: many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors?
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2017
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT58201/?ar |
| Beschreibung: | "Reprint #58201.". - Includes bibliographical references. - Online resource; title from title page (viewed January 27, 2017) |
| Umfang: | 1 Online-Ressource (1 volume) illustrations |
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| spelling | Cervellon, Marie-Cécile VerfasserIn aut When employees don't 'like' their employers on social media many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? Marie-Cécile Cervellon, Pamela Lirio [Cambridge, Massachusetts] MIT Sloan Management Review 2017 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Reprint #58201.". - Includes bibliographical references. - Online resource; title from title page (viewed January 27, 2017) Branding (Marketing) Social media Economic aspects Corporations Public relations Stratégie de marque Médias sociaux ; Aspect économique Sociétés ; Relations publiques branding Corporations ; Public relations Social media ; Economic aspects Lirio, Pamela VerfasserIn aut |
| spellingShingle | Cervellon, Marie-Cécile Lirio, Pamela When employees don't 'like' their employers on social media many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? Branding (Marketing) Social media Economic aspects Corporations Public relations Stratégie de marque Médias sociaux ; Aspect économique Sociétés ; Relations publiques branding Corporations ; Public relations Social media ; Economic aspects |
| title | When employees don't 'like' their employers on social media many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? |
| title_auth | When employees don't 'like' their employers on social media many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? |
| title_exact_search | When employees don't 'like' their employers on social media many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? |
| title_full | When employees don't 'like' their employers on social media many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? Marie-Cécile Cervellon, Pamela Lirio |
| title_fullStr | When employees don't 'like' their employers on social media many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? Marie-Cécile Cervellon, Pamela Lirio |
| title_full_unstemmed | When employees don't 'like' their employers on social media many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? Marie-Cécile Cervellon, Pamela Lirio |
| title_short | When employees don't 'like' their employers on social media |
| title_sort | when employees don t like their employers on social media many managers would like their employees to be active in representing the company on social media but employees are often less engaged than expected how can organizations encourage employees to become brand ambassadors |
| title_sub | many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? |
| topic | Branding (Marketing) Social media Economic aspects Corporations Public relations Stratégie de marque Médias sociaux ; Aspect économique Sociétés ; Relations publiques branding Corporations ; Public relations Social media ; Economic aspects |
| topic_facet | Branding (Marketing) Social media Economic aspects Corporations Public relations Stratégie de marque Médias sociaux ; Aspect économique Sociétés ; Relations publiques branding Corporations ; Public relations Social media ; Economic aspects |
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