How Twitter Users Can Generate Better Ideas:
What prompts people to come up with their best ideas? Even Steve Jobs, renowned for his digital evangelism, recognized the importance of social interaction in achieving innovation. As CEO of Pixar Animation Studios, Jobs explicitly instructed the architect of Pixar's new headquarters to design...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
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[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2015
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT56411/?ar |
| Zusammenfassung: | What prompts people to come up with their best ideas? Even Steve Jobs, renowned for his digital evangelism, recognized the importance of social interaction in achieving innovation. As CEO of Pixar Animation Studios, Jobs explicitly instructed the architect of Pixar's new headquarters to design physical space that encouraged staff to get out of their offices and mingle. Jobs believed that serendipitous exchanges released creative juices that fueled innovation. Empirical studies confirm what Jobs intuitively knew. The more diverse a person's social network, the more likely that person is to be innovative. A diverse network provides exposure to people from different fields who behave and think differently. Can Twitter make employees more innovative? Does having more diversity in one's virtual connections mean that good ideas are more likely to surface, as in the face-to-face world? To answer this question, the authors analyzed employee Twitter networks. EMC Corporation, a leading company in the information storage and infrastructure industry, was one of the five companies the authors studied, analyzing hundreds of ideas submitted by EMC employees. The researchers found that, while Twitter users and non-users generally submitted the same number of ideas, the ideas of Twitter users were rated significantly more positively by other employees and experts than the ideas of non-users. The researchers also found that there was a positive relationship between the amount of diversity in one's Twitter network and the quality of ideas submitted. However, the authors argue that just exposing oneself to diverse fields, opinions and beliefs on Twitter by itself is not sufficient to enhance innovativeness. Additional capabilities are needed to ensure that the ideas triggered via Twitter would be transformed into real innovative outcomes. A critical ability is individual absorptive capacity - the ability of employees to identify, assimilate and exploit new ideas. Two activities closely linked with increasing individual absorptive capacity and personal innovation are "idea scouting," which entails looking outside the organization for new ideas, and "idea connecting," which involves finding opportunities within the organization to implement the new concepts. The autho ... |
| Umfang: | 1 Online-Ressource (5 Seiten) |
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EMC Corporation, a leading company in the information storage and infrastructure industry, was one of the five companies the authors studied, analyzing hundreds of ideas submitted by EMC employees. The researchers found that, while Twitter users and non-users generally submitted the same number of ideas, the ideas of Twitter users were rated significantly more positively by other employees and experts than the ideas of non-users. The researchers also found that there was a positive relationship between the amount of diversity in one's Twitter network and the quality of ideas submitted. However, the authors argue that just exposing oneself to diverse fields, opinions and beliefs on Twitter by itself is not sufficient to enhance innovativeness. Additional capabilities are needed to ensure that the ideas triggered via Twitter would be transformed into real innovative outcomes. 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| spelling | Parise, Salvatore VerfasserIn aut How Twitter Users Can Generate Better Ideas Parise, Salvatore 1st edition. [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2015 1 Online-Ressource (5 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier What prompts people to come up with their best ideas? Even Steve Jobs, renowned for his digital evangelism, recognized the importance of social interaction in achieving innovation. As CEO of Pixar Animation Studios, Jobs explicitly instructed the architect of Pixar's new headquarters to design physical space that encouraged staff to get out of their offices and mingle. Jobs believed that serendipitous exchanges released creative juices that fueled innovation. Empirical studies confirm what Jobs intuitively knew. The more diverse a person's social network, the more likely that person is to be innovative. A diverse network provides exposure to people from different fields who behave and think differently. Can Twitter make employees more innovative? Does having more diversity in one's virtual connections mean that good ideas are more likely to surface, as in the face-to-face world? To answer this question, the authors analyzed employee Twitter networks. EMC Corporation, a leading company in the information storage and infrastructure industry, was one of the five companies the authors studied, analyzing hundreds of ideas submitted by EMC employees. The researchers found that, while Twitter users and non-users generally submitted the same number of ideas, the ideas of Twitter users were rated significantly more positively by other employees and experts than the ideas of non-users. The researchers also found that there was a positive relationship between the amount of diversity in one's Twitter network and the quality of ideas submitted. However, the authors argue that just exposing oneself to diverse fields, opinions and beliefs on Twitter by itself is not sufficient to enhance innovativeness. Additional capabilities are needed to ensure that the ideas triggered via Twitter would be transformed into real innovative outcomes. A critical ability is individual absorptive capacity - the ability of employees to identify, assimilate and exploit new ideas. Two activities closely linked with increasing individual absorptive capacity and personal innovation are "idea scouting," which entails looking outside the organization for new ideas, and "idea connecting," which involves finding opportunities within the organization to implement the new concepts. The autho ... Creative ability in business Creative thinking Technological innovations New products Créativité dans les affaires Innovations Whelan, Eoin VerfasserIn aut Todd, Steve VerfasserIn aut Levin, Daniel VerfasserIn aut Parker, Andrew VerfasserIn aut Cheshire, Coye VerfasserIn aut Gloor, Peter VerfasserIn aut Singh, Param VerfasserIn aut Corbo, Jacomo VerfasserIn aut Aven, Brandy VerfasserIn aut Borghatti, Steve VerfasserIn aut O'Reilly for Higher Education (Firm) MitwirkendeR ctb |
| spellingShingle | Parise, Salvatore Whelan, Eoin Todd, Steve Levin, Daniel Parker, Andrew Cheshire, Coye Gloor, Peter Singh, Param Corbo, Jacomo Aven, Brandy Borghatti, Steve How Twitter Users Can Generate Better Ideas Creative ability in business Creative thinking Technological innovations New products Créativité dans les affaires Innovations |
| title | How Twitter Users Can Generate Better Ideas |
| title_auth | How Twitter Users Can Generate Better Ideas |
| title_exact_search | How Twitter Users Can Generate Better Ideas |
| title_full | How Twitter Users Can Generate Better Ideas Parise, Salvatore |
| title_fullStr | How Twitter Users Can Generate Better Ideas Parise, Salvatore |
| title_full_unstemmed | How Twitter Users Can Generate Better Ideas Parise, Salvatore |
| title_short | How Twitter Users Can Generate Better Ideas |
| title_sort | how twitter users can generate better ideas |
| topic | Creative ability in business Creative thinking Technological innovations New products Créativité dans les affaires Innovations |
| topic_facet | Creative ability in business Creative thinking Technological innovations New products Créativité dans les affaires Innovations |
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