How effective is location-targeted mobile advertising?:
Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.
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| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, MA
MIT
2015
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT56203/?ar |
| Summary: | Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling. |
| Item Description: | Description based on online resource; title from cover page (Safari, viewed April 27, 2015) |
| Physical Description: | 1 Online-Ressource (1 volume) |
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| spelling | Zheng, Fang 1963- VerfasserIn aut How effective is location-targeted mobile advertising? Zheng Fang, Xueming Luo, Megan E. Keith Cambridge, MA MIT 2015 1 Online-Ressource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Description based on online resource; title from cover page (Safari, viewed April 27, 2015) Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling. Advertising Cell phone advertising Publicité sur mobile Luo, Xueming VerfasserIn aut Keith, Megan E. VerfasserIn aut Massachusetts Institute of Technology. MitwirkendeR ctb |
| spellingShingle | Zheng, Fang 1963- Luo, Xueming Keith, Megan E. How effective is location-targeted mobile advertising? Advertising Cell phone advertising Publicité sur mobile |
| title | How effective is location-targeted mobile advertising? |
| title_auth | How effective is location-targeted mobile advertising? |
| title_exact_search | How effective is location-targeted mobile advertising? |
| title_full | How effective is location-targeted mobile advertising? Zheng Fang, Xueming Luo, Megan E. Keith |
| title_fullStr | How effective is location-targeted mobile advertising? Zheng Fang, Xueming Luo, Megan E. Keith |
| title_full_unstemmed | How effective is location-targeted mobile advertising? Zheng Fang, Xueming Luo, Megan E. Keith |
| title_short | How effective is location-targeted mobile advertising? |
| title_sort | how effective is location targeted mobile advertising |
| topic | Advertising Cell phone advertising Publicité sur mobile |
| topic_facet | Advertising Cell phone advertising Publicité sur mobile |
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