The Upside to Large Competitors:
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2014
|
| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT56118/?ar |
| Zusammenfassung: | New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations. |
| Umfang: | 1 Online-Ressource (2 Seiten) |
Internformat
MARC
| LEADER | 00000cam a22000002 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-047383437 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228120842.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 191023s2014 xx |||||o 00| ||eng c | ||
| 035 | |a (DE-627-1)047383437 | ||
| 035 | |a (DE-599)KEP047383437 | ||
| 035 | |a (ORHE)53863MIT56118 | ||
| 035 | |a (DE-627-1)047383437 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 100 | 1 | |a Avery, Jill |e VerfasserIn |4 aut | |
| 245 | 1 | 4 | |a The Upside to Large Competitors |c Avery, Jill |
| 250 | |a 1st edition. | ||
| 264 | 1 | |a [Erscheinungsort nicht ermittelbar] |b MIT Sloan Management Review |c 2014 | |
| 300 | |a 1 Online-Ressource (2 Seiten) | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations. | ||
| 650 | 0 | |a Industrial management | |
| 650 | 4 | |a Gestion d'entreprise | |
| 650 | 4 | |a Industrial management | |
| 700 | 1 | |a Keinan, Anat |e VerfasserIn |4 aut | |
| 700 | 1 | |a Paharia, Neeru |e VerfasserIn |4 aut | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. |e MitwirkendeR |4 ctb | |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/53863MIT56118/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-047383437 |
|---|---|
| _version_ | 1821494914207186944 |
| adam_text | |
| any_adam_object | |
| author | Avery, Jill Keinan, Anat Paharia, Neeru |
| author_corporate | Safari, an O'Reilly Media Company |
| author_corporate_role | ctb |
| author_facet | Avery, Jill Keinan, Anat Paharia, Neeru Safari, an O'Reilly Media Company |
| author_role | aut aut aut |
| author_sort | Avery, Jill |
| author_variant | j a ja a k ak n p np |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)047383437 (DE-599)KEP047383437 (ORHE)53863MIT56118 |
| edition | 1st edition. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01396cam a22003852 4500</leader><controlfield tag="001">ZDB-30-ORH-047383437</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228120842.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">191023s2014 xx |||||o 00| ||eng c</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047383437</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP047383437</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)53863MIT56118</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047383437</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Avery, Jill</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The Upside to Large Competitors</subfield><subfield code="c">Avery, Jill</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Erscheinungsort nicht ermittelbar]</subfield><subfield code="b">MIT Sloan Management Review</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (2 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Industrial management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gestion d'entreprise</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Keinan, Anat</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Paharia, Neeru</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Safari, an O'Reilly Media Company.</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/53863MIT56118/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-047383437 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:21:57Z |
| institution | BVB |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (2 Seiten) |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | MIT Sloan Management Review |
| record_format | marc |
| spelling | Avery, Jill VerfasserIn aut The Upside to Large Competitors Avery, Jill 1st edition. [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2014 1 Online-Ressource (2 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations. Industrial management Gestion d'entreprise Keinan, Anat VerfasserIn aut Paharia, Neeru VerfasserIn aut Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Avery, Jill Keinan, Anat Paharia, Neeru The Upside to Large Competitors Industrial management Gestion d'entreprise |
| title | The Upside to Large Competitors |
| title_auth | The Upside to Large Competitors |
| title_exact_search | The Upside to Large Competitors |
| title_full | The Upside to Large Competitors Avery, Jill |
| title_fullStr | The Upside to Large Competitors Avery, Jill |
| title_full_unstemmed | The Upside to Large Competitors Avery, Jill |
| title_short | The Upside to Large Competitors |
| title_sort | upside to large competitors |
| topic | Industrial management Gestion d'entreprise |
| topic_facet | Industrial management Gestion d'entreprise |
| work_keys_str_mv | AT averyjill theupsidetolargecompetitors AT keinananat theupsidetolargecompetitors AT paharianeeru theupsidetolargecompetitors AT safarianoreillymediacompany theupsidetolargecompetitors AT averyjill upsidetolargecompetitors AT keinananat upsidetolargecompetitors AT paharianeeru upsidetolargecompetitors AT safarianoreillymediacompany upsidetolargecompetitors |