Managing Customers as Investments The Strategic Value of Customers in the Long Run:
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. Y...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Körperschaften: | , |
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
Pearson
2005
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/0131428950/?ar |
| Zusammenfassung: | What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it. |
| Beschreibung: | Online resource; Title from title page (viewed January 19, 2005) |
| Umfang: | 1 Online-Ressource (224 Seiten) |
| ISBN: | 9780131428959 0131428950 |
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| spelling | Gupta, Sunil VerfasserIn aut Managing Customers as Investments The Strategic Value of Customers in the Long Run Gupta, Sunil 1st edition. [Place of publication not identified] Pearson 2005 1 Online-Ressource (224 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed January 19, 2005) What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it. Consumers Consumers' preferences Consommateurs ; Préférences Consommateurs consumers Lehmann, Donald VerfasserIn aut Lehmann, Donald R. MitwirkendeR ctb O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb 0131428950 Erscheint auch als Druck-Ausgabe 0131428950 |
| spellingShingle | Gupta, Sunil Lehmann, Donald Managing Customers as Investments The Strategic Value of Customers in the Long Run Consumers Consumers' preferences Consommateurs ; Préférences Consommateurs consumers |
| title | Managing Customers as Investments The Strategic Value of Customers in the Long Run |
| title_auth | Managing Customers as Investments The Strategic Value of Customers in the Long Run |
| title_exact_search | Managing Customers as Investments The Strategic Value of Customers in the Long Run |
| title_full | Managing Customers as Investments The Strategic Value of Customers in the Long Run Gupta, Sunil |
| title_fullStr | Managing Customers as Investments The Strategic Value of Customers in the Long Run Gupta, Sunil |
| title_full_unstemmed | Managing Customers as Investments The Strategic Value of Customers in the Long Run Gupta, Sunil |
| title_short | Managing Customers as Investments The Strategic Value of Customers in the Long Run |
| title_sort | managing customers as investments the strategic value of customers in the long run |
| topic | Consumers Consumers' preferences Consommateurs ; Préférences Consommateurs consumers |
| topic_facet | Consumers Consumers' preferences Consommateurs ; Préférences Consommateurs consumers |
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