The Art of Small Business Social Media: A Blueprint for Marketing Success
In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower small business underdogs and teach them to leverage social media for brand growth and sales; turning their passion into profit
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Blue Ridge Summit
Rowman & Littlefield Publishers, Incorporated
2024
|
| Ausgabe: | 1st ed |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31501001 |
| Zusammenfassung: | In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower small business underdogs and teach them to leverage social media for brand growth and sales; turning their passion into profit |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 Online-Ressource (341 Seiten) |
| ISBN: | 9781538193006 |
Internformat
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| 264 | 4 | |c ©2024 | |
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| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Intro -- Acknowledgements -- Foreword -- Preface -- Part I THE SOCIAL MEDIA REVOLUTION FOR SMALL BUSINESS -- 1 Unleashing Social Media's Potential for Small Business -- 2 What Types of Small Businesses Can Grow with Social Media? -- 3 Social Media versus Traditional Marketing -- 4 Navigating Social Media Management -- 5 Crafting a Social Media Brand Identity -- 6 Discovering Your Social Media Soul Mate -- 7 Which Social Media Platforms Should You Choose? -- 8 Time Mastery in the Social Media World -- 9 Your Social Launchpad -- Part II SOCIAL MEDIA STRATEGIES FOR CAPTIVATING AUDIENCES -- 10 Building Your Tribe -- 11 Balancing Conversation and Customer Service -- 12 Weaving Your Brand Story into the Social Tapestry -- 13 Crafting Impactful Content -- 14 How to Grow Your Social Media Presence -- 15 Capturing Hearts and Minds -- 16 The LKT Factor -- 17 Navigatin the Storms -- 18 The Art of Online Reputation Management -- 19 What about the Elephant in the Room? -- 20 Social Listening -- 21 How to Design a Brand to Leave Your Competition in the Dust -- 22 Blogging Brilliance to Boost Your Business -- Part III MASTERING SOCIAL MEDIA SUCCESS -- 23 Setting the Bar -- 24 How to Createa Budget for Social Media -- 25 How to Grow Your Email List -- 26 How to Define Your Goals -- 27 Crafting Your Social Media Content -- 28 How to Create Short-Form Videos -- 29 How to Create Long-Form Videos -- 30 How to Create a Social Media Campaign -- 31 How to Create an Editorial Calendar -- 32 How Much Time Does It Take? -- 33 What Metrics Should You Measure? -- 34 To Pay or Not to Pay -- 35 How to Give CPR to a Dead Account -- 36 Unlocking thePower of AI for Small Business Social Media -- 37 Putting It Al linto Practice -- The End -- Resources -- Notes -- References -- Index -- About the Author | |
| 520 | |a In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower small business underdogs and teach them to leverage social media for brand growth and sales; turning their passion into profit | ||
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Datensatz im Suchindex
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| author | Fitzpatrick, Peg |
| author_facet | Fitzpatrick, Peg |
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| author_sort | Fitzpatrick, Peg |
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| building | Verbundindex |
| bvnumber | BV050102382 |
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| contents | Intro -- Acknowledgements -- Foreword -- Preface -- Part I THE SOCIAL MEDIA REVOLUTION FOR SMALL BUSINESS -- 1 Unleashing Social Media's Potential for Small Business -- 2 What Types of Small Businesses Can Grow with Social Media? -- 3 Social Media versus Traditional Marketing -- 4 Navigating Social Media Management -- 5 Crafting a Social Media Brand Identity -- 6 Discovering Your Social Media Soul Mate -- 7 Which Social Media Platforms Should You Choose? -- 8 Time Mastery in the Social Media World -- 9 Your Social Launchpad -- Part II SOCIAL MEDIA STRATEGIES FOR CAPTIVATING AUDIENCES -- 10 Building Your Tribe -- 11 Balancing Conversation and Customer Service -- 12 Weaving Your Brand Story into the Social Tapestry -- 13 Crafting Impactful Content -- 14 How to Grow Your Social Media Presence -- 15 Capturing Hearts and Minds -- 16 The LKT Factor -- 17 Navigatin the Storms -- 18 The Art of Online Reputation Management -- 19 What about the Elephant in the Room? -- 20 Social Listening -- 21 How to Design a Brand to Leave Your Competition in the Dust -- 22 Blogging Brilliance to Boost Your Business -- Part III MASTERING SOCIAL MEDIA SUCCESS -- 23 Setting the Bar -- 24 How to Createa Budget for Social Media -- 25 How to Grow Your Email List -- 26 How to Define Your Goals -- 27 Crafting Your Social Media Content -- 28 How to Create Short-Form Videos -- 29 How to Create Long-Form Videos -- 30 How to Create a Social Media Campaign -- 31 How to Create an Editorial Calendar -- 32 How Much Time Does It Take? -- 33 What Metrics Should You Measure? -- 34 To Pay or Not to Pay -- 35 How to Give CPR to a Dead Account -- 36 Unlocking thePower of AI for Small Business Social Media -- 37 Putting It Al linto Practice -- The End -- Resources -- Notes -- References -- Index -- About the Author |
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| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV050102382 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T15:46:08Z |
| institution | BVB |
| isbn | 9781538193006 |
| language | English |
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| physical | 1 Online-Ressource (341 Seiten) |
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| spelling | Fitzpatrick, Peg Verfasser aut The Art of Small Business Social Media A Blueprint for Marketing Success 1st ed Blue Ridge Summit Rowman & Littlefield Publishers, Incorporated 2024 ©2024 1 Online-Ressource (341 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Acknowledgements -- Foreword -- Preface -- Part I THE SOCIAL MEDIA REVOLUTION FOR SMALL BUSINESS -- 1 Unleashing Social Media's Potential for Small Business -- 2 What Types of Small Businesses Can Grow with Social Media? -- 3 Social Media versus Traditional Marketing -- 4 Navigating Social Media Management -- 5 Crafting a Social Media Brand Identity -- 6 Discovering Your Social Media Soul Mate -- 7 Which Social Media Platforms Should You Choose? -- 8 Time Mastery in the Social Media World -- 9 Your Social Launchpad -- Part II SOCIAL MEDIA STRATEGIES FOR CAPTIVATING AUDIENCES -- 10 Building Your Tribe -- 11 Balancing Conversation and Customer Service -- 12 Weaving Your Brand Story into the Social Tapestry -- 13 Crafting Impactful Content -- 14 How to Grow Your Social Media Presence -- 15 Capturing Hearts and Minds -- 16 The LKT Factor -- 17 Navigatin the Storms -- 18 The Art of Online Reputation Management -- 19 What about the Elephant in the Room? -- 20 Social Listening -- 21 How to Design a Brand to Leave Your Competition in the Dust -- 22 Blogging Brilliance to Boost Your Business -- Part III MASTERING SOCIAL MEDIA SUCCESS -- 23 Setting the Bar -- 24 How to Createa Budget for Social Media -- 25 How to Grow Your Email List -- 26 How to Define Your Goals -- 27 Crafting Your Social Media Content -- 28 How to Create Short-Form Videos -- 29 How to Create Long-Form Videos -- 30 How to Create a Social Media Campaign -- 31 How to Create an Editorial Calendar -- 32 How Much Time Does It Take? -- 33 What Metrics Should You Measure? -- 34 To Pay or Not to Pay -- 35 How to Give CPR to a Dead Account -- 36 Unlocking thePower of AI for Small Business Social Media -- 37 Putting It Al linto Practice -- The End -- Resources -- Notes -- References -- Index -- About the Author In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower small business underdogs and teach them to leverage social media for brand growth and sales; turning their passion into profit Kawasaki, Guy Sonstige oth Erscheint auch als Druck-Ausgabe Fitzpatrick, Peg The Art of Small Business Social Media Blue Ridge Summit : Rowman & Littlefield Publishers, Incorporated,c2024 9781538192993 |
| spellingShingle | Fitzpatrick, Peg The Art of Small Business Social Media A Blueprint for Marketing Success Intro -- Acknowledgements -- Foreword -- Preface -- Part I THE SOCIAL MEDIA REVOLUTION FOR SMALL BUSINESS -- 1 Unleashing Social Media's Potential for Small Business -- 2 What Types of Small Businesses Can Grow with Social Media? -- 3 Social Media versus Traditional Marketing -- 4 Navigating Social Media Management -- 5 Crafting a Social Media Brand Identity -- 6 Discovering Your Social Media Soul Mate -- 7 Which Social Media Platforms Should You Choose? -- 8 Time Mastery in the Social Media World -- 9 Your Social Launchpad -- Part II SOCIAL MEDIA STRATEGIES FOR CAPTIVATING AUDIENCES -- 10 Building Your Tribe -- 11 Balancing Conversation and Customer Service -- 12 Weaving Your Brand Story into the Social Tapestry -- 13 Crafting Impactful Content -- 14 How to Grow Your Social Media Presence -- 15 Capturing Hearts and Minds -- 16 The LKT Factor -- 17 Navigatin the Storms -- 18 The Art of Online Reputation Management -- 19 What about the Elephant in the Room? -- 20 Social Listening -- 21 How to Design a Brand to Leave Your Competition in the Dust -- 22 Blogging Brilliance to Boost Your Business -- Part III MASTERING SOCIAL MEDIA SUCCESS -- 23 Setting the Bar -- 24 How to Createa Budget for Social Media -- 25 How to Grow Your Email List -- 26 How to Define Your Goals -- 27 Crafting Your Social Media Content -- 28 How to Create Short-Form Videos -- 29 How to Create Long-Form Videos -- 30 How to Create a Social Media Campaign -- 31 How to Create an Editorial Calendar -- 32 How Much Time Does It Take? -- 33 What Metrics Should You Measure? -- 34 To Pay or Not to Pay -- 35 How to Give CPR to a Dead Account -- 36 Unlocking thePower of AI for Small Business Social Media -- 37 Putting It Al linto Practice -- The End -- Resources -- Notes -- References -- Index -- About the Author |
| title | The Art of Small Business Social Media A Blueprint for Marketing Success |
| title_auth | The Art of Small Business Social Media A Blueprint for Marketing Success |
| title_exact_search | The Art of Small Business Social Media A Blueprint for Marketing Success |
| title_full | The Art of Small Business Social Media A Blueprint for Marketing Success |
| title_fullStr | The Art of Small Business Social Media A Blueprint for Marketing Success |
| title_full_unstemmed | The Art of Small Business Social Media A Blueprint for Marketing Success |
| title_short | The Art of Small Business Social Media |
| title_sort | the art of small business social media a blueprint for marketing success |
| title_sub | A Blueprint for Marketing Success |
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