Business Acumen for Strategic Communicators: The Workbook

Drawing on Ragas and Culp's prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by co...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Beteilige Person: Ragas, Matthew W. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Leeds Emerald Publishing Limited 2024
Ausgabe:1st ed
Links:https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31227280
Zusammenfassung:Drawing on Ragas and Culp's prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations
Beschreibung:Description based on publisher supplied metadata and other sources
Umfang:1 Online-Ressource (305 Seiten)
ISBN:9781837970827