Market Grooming: The Dark Side of AI Marketing
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | , , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Leeds
Emerald Publishing Limited
2025
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| Ausgabe: | 1st ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035434067&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | xxxiv, 292 Seiten |
| ISBN: | 9781835490020 |
Internformat
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Datensatz im Suchindex
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Contents List of Figures and Tables About the Editors About the Contributors ix xiii лт Preface xxi Acknowledgements xxv Introduction Chapter 1 Market Grooming: Grooming Customers Using Artificial Intelligence Sumesh Singh Dadwal, Gordon Bowen, Hamid Jahankhani, Vipin Nadda and Pawan Kumar xxvii / Chapter 2 AI-Driven Trading: Navigating the Complex Landscape of Market Manipulation Sonal Jain 37 Chapter 3 The Dark Side of AI: Navigating the Dynamics of Patient Grooming on Doctor-Patient Relationships Archana Shankar, Shikha Gera and Aid Salehin Ahmadi 59 Chapter 4 ChatGPT in Marketing 5.0: Gold Is Real or Just a Gold Plating Arpit Tiwari, Pawan Kumar and Lokesh Jasrai 79 Chapter 5 Unpacking the Double-Edged Sword: How Artificial Intelligence Shapes Hiring Process Through Biased HR Data Osama Akram Amin Metwally Hussien, Krison Hasanaj, Anil Kaya, Hamid Jahankhani and Sara El-Deeb 97
viii Contents Chapter 6 Leveraging Machine Learning Techniques to Project Customer Behaviour Through Predictive Analysis and Ethical Marketing 121 Mushtaq Ahmad Shah and Pawan Kumar Chapter 7 Towards Responsible AI: Exploring AI Frameworks, Ethical Dimensions and Regulations 139 Sara El-Deeb, Hamid Jahankhani, Osama Akram Amin Metwallv Hussien and Isuru Sandakelum Will Arachchige Chapter 8 Ethical Navigation Paradigms in Al-Driven Marketing: Insights and Perspectives 159 Shani Kumar, Sonia Chawla and Pawaudeep Kaur Chapter 9 Artificial Intelligence in Digital Marketing: The Ethical Implications of Digital Influence on Markets and Consumer 173 KA. Y R. Oshadi Kamnanayaka, Hamid Jahankhani. Sara El-Deeb. Isuru Sandakelum Will Arachchige and Osama Akram Amin Metwally Hussien Chapter 10 Exploring the Balance Between Personalisation and Automation in Human-AI Interaction 199 Isuru Sandakelum Will Arachchige, Hamid Jahankhani, K.A. Y.R. Oshadi Karunanayaka and Osama Akram Amin Metwallv Hussien Chapter 11 Improving the Image of Marketing: AI Has the Potential to Assist in Marketing Decisions and Change Perceptions 235 Gordon Bowen, Richard Bowen, Deidre Bowen and Maryam Kiani Chapter 12 Exploring the Practices of Chinese Short Video Platforms to Enhance User Stickiness and Grooming the Customers: A Case Study of DOUYIN China (TikTok) 249 Yifei Xiang, Ahmed Adel Tantawy and Sumesh Singh Dadwal Chapter 13 Market Grooming: How Neuromarketing Influences Consumers’ Purchase Decisions? Ajit Bansal, Sumit Agarwal and Nitish Arora 275 |
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| spelling | Market Grooming The Dark Side of AI Marketing edited by Sumesh Singh Dadwal, Hamid Jahankhani and Kenneth Revett Leeds Emerald Publishing Limited 2025 xxxiv, 292 Seiten txt rdacontent n rdamedia nc rdacarrier Description based on publisher supplied metadata and other sources Beeinflussung (DE-588)4005203-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Künstliche Intelligenz (DE-588)4033447-8 s Verbraucher (DE-588)4062632-5 s Beeinflussung (DE-588)4005203-5 s b DE-604 Dadwal, Sumesh Singh 1973- (DE-588)117704515X edt Jahankhani, Hamid (DE-588)1180332881 edt Revett, Kenneth edt Erscheint auch als Online-Ausgabe, EPUB 978-1-83549-003-7 Erscheint auch als Online-Ausgabe 978-1-83549-001-3 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035434067&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dadwal, Sumesh Market Grooming The Dark Side of AI Marketing Beeinflussung (DE-588)4005203-5 gnd Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Verbraucher (DE-588)4062632-5 gnd |
| subject_GND | (DE-588)4005203-5 (DE-588)4037589-4 (DE-588)4033447-8 (DE-588)4062632-5 (DE-588)4143413-4 |
| title | Market Grooming The Dark Side of AI Marketing |
| title_auth | Market Grooming The Dark Side of AI Marketing |
| title_exact_search | Market Grooming The Dark Side of AI Marketing |
| title_full | Market Grooming The Dark Side of AI Marketing edited by Sumesh Singh Dadwal, Hamid Jahankhani and Kenneth Revett |
| title_fullStr | Market Grooming The Dark Side of AI Marketing edited by Sumesh Singh Dadwal, Hamid Jahankhani and Kenneth Revett |
| title_full_unstemmed | Market Grooming The Dark Side of AI Marketing edited by Sumesh Singh Dadwal, Hamid Jahankhani and Kenneth Revett |
| title_short | Market Grooming |
| title_sort | market grooming the dark side of ai marketing |
| title_sub | The Dark Side of AI Marketing |
| topic | Beeinflussung (DE-588)4005203-5 gnd Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Verbraucher (DE-588)4062632-5 gnd |
| topic_facet | Beeinflussung Marketing Künstliche Intelligenz Verbraucher Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035434067&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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