Business acumen for strategic communicators: the workbook
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Leeds
Emerald Publishing
2024
|
| Ausgabe: | First edition |
| Schlagwörter: | |
| Links: | https://www.emerald.com/insight/publication/doi/10.1108/9781837970827 https://www.emerald.com/insight/publication/doi/10.1108/9781837970827 https://doi.org/10.1108/9781837970827 https://www.emerald.com/insight/publication/doi/10.1108/9781837970 https://doi.org/10.1108/9781837970827 |
| Abstract: | Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business world. The challenge is that many communication graduates and professionals did not go to business school and do not hold an MBA. Business Acumen for Strategic Communicators: The Workbook provides the essential practical learning needed to help upskill communication professionals into bona fide business leaders and advisors. Through briefs, exercises and discussion activities, readers will learn to analyze and interpret key business materials produced by companies and nonprofit organizations, including CEO letters, annual reports, financial statements, earnings releases, CSR, DEI and ESG reports, and more. A revised and expanded glossary is provided, as are answer keys for the exercises. Drawing on the success of Ragas and Culp's prior books, this innovative workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. |
| Umfang: | 1 Online-Ressource (xxiv, 279 Seiten) |
| ISBN: | 9781837970827 9781837970841 |
| DOI: | 10.1108/9781837970827 |
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| 520 | 3 | |a Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business world. The challenge is that many communication graduates and professionals did not go to business school and do not hold an MBA. Business Acumen for Strategic Communicators: The Workbook provides the essential practical learning needed to help upskill communication professionals into bona fide business leaders and advisors. Through briefs, exercises and discussion activities, readers will learn to analyze and interpret key business materials produced by companies and nonprofit organizations, including CEO letters, annual reports, financial statements, earnings releases, CSR, DEI and ESG reports, and more. A revised and expanded glossary is provided, as are answer keys for the exercises. Drawing on the success of Ragas and Culp's prior books, this innovative workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. | |
| 653 | 0 | |a Strategic planning | |
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Datensatz im Suchindex
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| author | Ragas, Matthew W. Culp, Ron |
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| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1108/9781837970827 |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV050039089 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-28T19:12:33Z |
| institution | BVB |
| isbn | 9781837970827 9781837970841 |
| language | English |
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| physical | 1 Online-Ressource (xxiv, 279 Seiten) |
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| spelling | Ragas, Matthew W. Verfasser (DE-588)1175449822 aut Business acumen for strategic communicators the workbook by Matthew W. Ragas (DePaul University, USA) and Ron Culp (DePaul University, USA) First edition Leeds Emerald Publishing 2024 1 Online-Ressource (xxiv, 279 Seiten) txt rdacontent c rdamedia cr rdacarrier Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business world. The challenge is that many communication graduates and professionals did not go to business school and do not hold an MBA. Business Acumen for Strategic Communicators: The Workbook provides the essential practical learning needed to help upskill communication professionals into bona fide business leaders and advisors. Through briefs, exercises and discussion activities, readers will learn to analyze and interpret key business materials produced by companies and nonprofit organizations, including CEO letters, annual reports, financial statements, earnings releases, CSR, DEI and ESG reports, and more. A revised and expanded glossary is provided, as are answer keys for the exercises. Drawing on the success of Ragas and Culp's prior books, this innovative workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Strategic planning Business & Economics ; Strategic Planning Business strategy Culp, Ron Verfasser (DE-588)1175449946 aut Erscheint auch als Druck-Ausgabe 978-1-83797-085-8 https://doi.org/10.1108/9781837970827 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Ragas, Matthew W. Culp, Ron Business acumen for strategic communicators the workbook |
| title | Business acumen for strategic communicators the workbook |
| title_auth | Business acumen for strategic communicators the workbook |
| title_exact_search | Business acumen for strategic communicators the workbook |
| title_full | Business acumen for strategic communicators the workbook by Matthew W. Ragas (DePaul University, USA) and Ron Culp (DePaul University, USA) |
| title_fullStr | Business acumen for strategic communicators the workbook by Matthew W. Ragas (DePaul University, USA) and Ron Culp (DePaul University, USA) |
| title_full_unstemmed | Business acumen for strategic communicators the workbook by Matthew W. Ragas (DePaul University, USA) and Ron Culp (DePaul University, USA) |
| title_short | Business acumen for strategic communicators |
| title_sort | business acumen for strategic communicators the workbook |
| title_sub | the workbook |
| url | https://doi.org/10.1108/9781837970827 |
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