Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, UK, 2024
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| 700 | 1 | |a Gázquez-Abad, Juan Carlos |4 edt | |
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Datensatz im Suchindex
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| author2 | Gázquez-Abad, Juan Carlos Occhiocupo, Nicoletta Ruiz-Real, José Luis |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| doi_str_mv | 10.1007/978-3-031-69192-8 |
| edition | 1st ed. 2024 |
| format | Electronic eBook |
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| indexdate | 2025-01-11T14:02:07Z |
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| owner_facet | DE-703 DE-M347 DE-573 DE-824 DE-634 DE-739 DE-863 DE-BY-FWS DE-861 DE-523 DE-Aug4 DE-92 DE-2070s DE-1049 DE-1102 DE-862 DE-BY-FWS DE-1051 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-19 DE-BY-UBM DE-858 DE-522 DE-860 DE-83 DE-706 DE-B768 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource (X, 151 p. 29 illus., 19 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature Switzerland Springer |
| record_format | marc |
| series2 | Springer Proceedings in Business and Economics |
| spellingShingle | Advances in National Brand and Private Label Marketing 11th International Conference, Oxford, UK, 2024 Branding Cross-Cultural Psychology Customer Relationship Management Branding (Marketing) Ethnopsychology Customer relations / Management |
| title | Advances in National Brand and Private Label Marketing 11th International Conference, Oxford, UK, 2024 |
| title_auth | Advances in National Brand and Private Label Marketing 11th International Conference, Oxford, UK, 2024 |
| title_exact_search | Advances in National Brand and Private Label Marketing 11th International Conference, Oxford, UK, 2024 |
| title_full | Advances in National Brand and Private Label Marketing 11th International Conference, Oxford, UK, 2024 edited by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-Real |
| title_fullStr | Advances in National Brand and Private Label Marketing 11th International Conference, Oxford, UK, 2024 edited by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-Real |
| title_full_unstemmed | Advances in National Brand and Private Label Marketing 11th International Conference, Oxford, UK, 2024 edited by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-Real |
| title_short | Advances in National Brand and Private Label Marketing |
| title_sort | advances in national brand and private label marketing 11th international conference oxford uk 2024 |
| title_sub | 11th International Conference, Oxford, UK, 2024 |
| topic | Branding Cross-Cultural Psychology Customer Relationship Management Branding (Marketing) Ethnopsychology Customer relations / Management |
| topic_facet | Branding Cross-Cultural Psychology Customer Relationship Management Branding (Marketing) Ethnopsychology Customer relations / Management |
| url | https://doi.org/10.1007/978-3-031-69192-8 |
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