Machine learning and generative AI for marketing: take your data-driven marketing strategies to the next level using Python
Gespeichert in:
Beteiligte Personen: | , |
---|---|
Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
Brimingham, GB
Packt
2024
|
Schlagwörter: | |
Umfang: | xxiv, 454 Seiten Illustrationen, Diagramme |
ISBN: | 9781835889404 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV049883578 | ||
003 | DE-604 | ||
005 | 20241128 | ||
007 | t| | ||
008 | 240924s2024 xx a||| |||| 00||| eng d | ||
020 | |a 9781835889404 |c pbk |9 978-1-83588-940-4 | ||
035 | |a (OCoLC)1477598759 | ||
035 | |a (DE-599)BVBBV049883578 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-945 | ||
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
100 | 1 | |a Hwang, Yoon Hyup |e Verfasser |0 (DE-588)1203109369 |4 aut | |
245 | 1 | 0 | |a Machine learning and generative AI for marketing |b take your data-driven marketing strategies to the next level using Python |c Yoon Hyup Hwang, Nicholas C. Burtch |
264 | 1 | |a Brimingham, GB |b Packt |c 2024 | |
300 | |a xxiv, 454 Seiten |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Künstliche Intelligenz |0 (DE-588)4033447-8 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Python |g Programmiersprache |0 (DE-588)4434275-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Kundenanalyse |0 (DE-588)4304338-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Maschinelles Lernen |0 (DE-588)4193754-5 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 1 | |a Kundenanalyse |0 (DE-588)4304338-0 |D s |
689 | 0 | 2 | |a Künstliche Intelligenz |0 (DE-588)4033447-8 |D s |
689 | 0 | 3 | |a Maschinelles Lernen |0 (DE-588)4193754-5 |D s |
689 | 0 | 4 | |a Python |g Programmiersprache |0 (DE-588)4434275-5 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Burtch, Nicholas C. |e Verfasser |4 aut | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035222888 |
Datensatz im Suchindex
_version_ | 1822520836935909376 |
---|---|
adam_text | |
any_adam_object | |
author | Hwang, Yoon Hyup Burtch, Nicholas C. |
author_GND | (DE-588)1203109369 |
author_facet | Hwang, Yoon Hyup Burtch, Nicholas C. |
author_role | aut aut |
author_sort | Hwang, Yoon Hyup |
author_variant | y h h yh yhh n c b nc ncb |
building | Verbundindex |
bvnumber | BV049883578 |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)1477598759 (DE-599)BVBBV049883578 |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049883578</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241128</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">240924s2024 xx a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781835889404</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-83588-940-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1477598759</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049883578</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hwang, Yoon Hyup</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1203109369</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Machine learning and generative AI for marketing</subfield><subfield code="b">take your data-driven marketing strategies to the next level using Python</subfield><subfield code="c">Yoon Hyup Hwang, Nicholas C. Burtch</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Brimingham, GB</subfield><subfield code="b">Packt</subfield><subfield code="c">2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxiv, 454 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Künstliche Intelligenz</subfield><subfield code="0">(DE-588)4033447-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Python</subfield><subfield code="g">Programmiersprache</subfield><subfield code="0">(DE-588)4434275-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenanalyse</subfield><subfield code="0">(DE-588)4304338-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Maschinelles Lernen</subfield><subfield code="0">(DE-588)4193754-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenanalyse</subfield><subfield code="0">(DE-588)4304338-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Künstliche Intelligenz</subfield><subfield code="0">(DE-588)4033447-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Maschinelles Lernen</subfield><subfield code="0">(DE-588)4193754-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Python</subfield><subfield code="g">Programmiersprache</subfield><subfield code="0">(DE-588)4434275-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Burtch, Nicholas C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035222888</subfield></datafield></record></collection> |
id | DE-604.BV049883578 |
illustrated | Illustrated |
indexdate | 2025-01-28T19:08:33Z |
institution | BVB |
isbn | 9781835889404 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035222888 |
oclc_num | 1477598759 |
open_access_boolean | |
owner | DE-945 |
owner_facet | DE-945 |
physical | xxiv, 454 Seiten Illustrationen, Diagramme |
publishDate | 2024 |
publishDateSearch | 2024 |
publishDateSort | 2024 |
publisher | Packt |
record_format | marc |
spelling | Hwang, Yoon Hyup Verfasser (DE-588)1203109369 aut Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch Brimingham, GB Packt 2024 xxiv, 454 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Python Programmiersprache (DE-588)4434275-5 gnd rswk-swf Kundenanalyse (DE-588)4304338-0 gnd rswk-swf Maschinelles Lernen (DE-588)4193754-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenanalyse (DE-588)4304338-0 s Künstliche Intelligenz (DE-588)4033447-8 s Maschinelles Lernen (DE-588)4193754-5 s Python Programmiersprache (DE-588)4434275-5 s DE-604 Burtch, Nicholas C. Verfasser aut |
spellingShingle | Hwang, Yoon Hyup Burtch, Nicholas C. Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Python Programmiersprache (DE-588)4434275-5 gnd Kundenanalyse (DE-588)4304338-0 gnd Maschinelles Lernen (DE-588)4193754-5 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4033447-8 (DE-588)4434275-5 (DE-588)4304338-0 (DE-588)4193754-5 |
title | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python |
title_auth | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python |
title_exact_search | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python |
title_full | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch |
title_fullStr | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch |
title_full_unstemmed | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch |
title_short | Machine learning and generative AI for marketing |
title_sort | machine learning and generative ai for marketing take your data driven marketing strategies to the next level using python |
title_sub | take your data-driven marketing strategies to the next level using Python |
topic | Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Python Programmiersprache (DE-588)4434275-5 gnd Kundenanalyse (DE-588)4304338-0 gnd Maschinelles Lernen (DE-588)4193754-5 gnd |
topic_facet | Marketing Künstliche Intelligenz Python Programmiersprache Kundenanalyse Maschinelles Lernen |
work_keys_str_mv | AT hwangyoonhyup machinelearningandgenerativeaiformarketingtakeyourdatadrivenmarketingstrategiestothenextlevelusingpython AT burtchnicholasc machinelearningandgenerativeaiformarketingtakeyourdatadrivenmarketingstrategiestothenextlevelusingpython |