Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Newark
John Wiley & Sons, Incorporated
2024
|
| Ausgabe: | 1st ed |
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31199667 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 Online-Ressource (243 Seiten) |
| ISBN: | 9781394226849 |
Internformat
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| 245 | 1 | 0 | |a Ecosystem-Led Growth |b A Blueprint for Sales and Marketing Success Using the Power of Partnerships |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Newark |b John Wiley & Sons, Incorporated |c 2024 | |
| 264 | 4 | |c ©2024 | |
| 300 | |a 1 Online-Ressource (243 Seiten) | ||
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| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Introduction -- Part I My 2.6 Billion Mistake -- Chapter 1 Muscle Memory and Scar Tissue -- A Revolution in Business Intelligence -- The Rollercoaster of Product-Market Fit -- Chapter 2 Disruption Is Cool Until It Happens to You -- Amazon's Big Move -- The Modern Data Stack Is Born -- The Ecosystem Effect -- Chapter 3 How Partner Ecosystems Saved My Career -- Part II The Ecosystem Revolution -- Chapter 4 Decoding the Confusing Language of Partnerships -- Tech Partnerships -- Channel Partnerships -- Strategic Partnerships -- Marketplaces -- Partner Relationship Management -- Chapter 5 Why Legacy Partnerships Were Set Up to Fail -- Chapter 6 The Ecosystem Data Layer Arrives -- Chapter 7 Why Now? The Disruption of Growth as We Know It -- Inbound Marketing and the Great AI Reset -- Outbound Sales: A Negative-Sum Game -- A Targeted Attack on Targeted Ads -- Sales Intelligence: The Bundling Era -- Product-Led Growth: A Different Animal -- Another Door Opens -- Part III Beginning Your ELG Journey -- Chapter 8 Is ELG Right for Me? -- Value Proposition -- Company Scale -- The ELG Readiness Matrix -- Chapter 9 Getting Buy-In for ELG -- Setting the Right Goals -- Attributing Success to ELG -- Eliminating Partner Team Baggage -- Chapter 10 Overcoming Security and Privacy Objections -- Can I Trust My ELG Platform? -- Does ELG Itself Expose Me to Risk? -- Chapter 11 Powering Up Your Account Mapping Matrix -- Part IV The ELG Playbooks -- Chapter 12 The ELG Playbook Map -- Chapter 13 Ecosystem Development: Populate Your Partner Ecosystem with Winners -- Prioritizing Partners -- Curating Data Access -- The Partner Prioritization Matrix -- Chapter 14 Ecosystem-Led Marketing: Fill Your Funnel with Ecosystem Qualified Leads -- The Ecosystem Qualified Lead (EQL) | |
| 505 | 8 | |a Generating EQLs with Second-Party Data -- Marketing Automation and Account-Based Marketing -- Outbound: Upgrade Your SDRs to PDRs -- Reinventing Event Strategy -- Turning Investors into Pipeline Generation Engines -- Chapter 15 Ecosystem-Led Sales: Close Bigger, Better Customers Faster -- Strategy and Buy-In: The ELG Sales Tetrahedron -- Meeting Sellers Where They Are -- Co-Selling -- Hyperscaler Cloud Marketplaces -- Training, Enablement, and Accountability -- Chapter 16 Ecosystem-Led Customer Success: Eliminate Churn and Grow Accounts -- Driving Customer Success with Tech Partners -- Driving Customer Success with Channel Partners -- Conclusion: The Future of ELG -- Glossary -- Bibliography -- Author Bio -- Index -- EULA. | |
| 650 | 4 | |a Strategic alliances (Business) | |
| 650 | 4 | |a Business enterprises-Growth | |
| 650 | 4 | |a Sales | |
| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
| _version_ | 1818992320325877760 |
|---|---|
| any_adam_object | |
| author | Moore, Bob |
| author_facet | Moore, Bob |
| author_role | aut |
| author_sort | Moore, Bob |
| author_variant | b m bm |
| building | Verbundindex |
| bvnumber | BV049873819 |
| collection | ZDB-30-PQE |
| contents | Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Introduction -- Part I My 2.6 Billion Mistake -- Chapter 1 Muscle Memory and Scar Tissue -- A Revolution in Business Intelligence -- The Rollercoaster of Product-Market Fit -- Chapter 2 Disruption Is Cool Until It Happens to You -- Amazon's Big Move -- The Modern Data Stack Is Born -- The Ecosystem Effect -- Chapter 3 How Partner Ecosystems Saved My Career -- Part II The Ecosystem Revolution -- Chapter 4 Decoding the Confusing Language of Partnerships -- Tech Partnerships -- Channel Partnerships -- Strategic Partnerships -- Marketplaces -- Partner Relationship Management -- Chapter 5 Why Legacy Partnerships Were Set Up to Fail -- Chapter 6 The Ecosystem Data Layer Arrives -- Chapter 7 Why Now? The Disruption of Growth as We Know It -- Inbound Marketing and the Great AI Reset -- Outbound Sales: A Negative-Sum Game -- A Targeted Attack on Targeted Ads -- Sales Intelligence: The Bundling Era -- Product-Led Growth: A Different Animal -- Another Door Opens -- Part III Beginning Your ELG Journey -- Chapter 8 Is ELG Right for Me? -- Value Proposition -- Company Scale -- The ELG Readiness Matrix -- Chapter 9 Getting Buy-In for ELG -- Setting the Right Goals -- Attributing Success to ELG -- Eliminating Partner Team Baggage -- Chapter 10 Overcoming Security and Privacy Objections -- Can I Trust My ELG Platform? -- Does ELG Itself Expose Me to Risk? -- Chapter 11 Powering Up Your Account Mapping Matrix -- Part IV The ELG Playbooks -- Chapter 12 The ELG Playbook Map -- Chapter 13 Ecosystem Development: Populate Your Partner Ecosystem with Winners -- Prioritizing Partners -- Curating Data Access -- The Partner Prioritization Matrix -- Chapter 14 Ecosystem-Led Marketing: Fill Your Funnel with Ecosystem Qualified Leads -- The Ecosystem Qualified Lead (EQL) Generating EQLs with Second-Party Data -- Marketing Automation and Account-Based Marketing -- Outbound: Upgrade Your SDRs to PDRs -- Reinventing Event Strategy -- Turning Investors into Pipeline Generation Engines -- Chapter 15 Ecosystem-Led Sales: Close Bigger, Better Customers Faster -- Strategy and Buy-In: The ELG Sales Tetrahedron -- Meeting Sellers Where They Are -- Co-Selling -- Hyperscaler Cloud Marketplaces -- Training, Enablement, and Accountability -- Chapter 16 Ecosystem-Led Customer Success: Eliminate Churn and Grow Accounts -- Driving Customer Success with Tech Partners -- Driving Customer Success with Channel Partners -- Conclusion: The Future of ELG -- Glossary -- Bibliography -- Author Bio -- Index -- EULA. |
| ctrlnum | (ZDB-30-PQE)EBC31199667 (ZDB-30-PAD)EBC31199667 (ZDB-89-EBL)EBL31199667 (OCoLC)1425792126 (DE-599)BVBBV049873819 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV049873819 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T20:24:17Z |
| institution | BVB |
| isbn | 9781394226849 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035213277 |
| oclc_num | 1425792126 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (243 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| spelling | Moore, Bob Verfasser aut Ecosystem-Led Growth A Blueprint for Sales and Marketing Success Using the Power of Partnerships 1st ed Newark John Wiley & Sons, Incorporated 2024 ©2024 1 Online-Ressource (243 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Introduction -- Part I My 2.6 Billion Mistake -- Chapter 1 Muscle Memory and Scar Tissue -- A Revolution in Business Intelligence -- The Rollercoaster of Product-Market Fit -- Chapter 2 Disruption Is Cool Until It Happens to You -- Amazon's Big Move -- The Modern Data Stack Is Born -- The Ecosystem Effect -- Chapter 3 How Partner Ecosystems Saved My Career -- Part II The Ecosystem Revolution -- Chapter 4 Decoding the Confusing Language of Partnerships -- Tech Partnerships -- Channel Partnerships -- Strategic Partnerships -- Marketplaces -- Partner Relationship Management -- Chapter 5 Why Legacy Partnerships Were Set Up to Fail -- Chapter 6 The Ecosystem Data Layer Arrives -- Chapter 7 Why Now? The Disruption of Growth as We Know It -- Inbound Marketing and the Great AI Reset -- Outbound Sales: A Negative-Sum Game -- A Targeted Attack on Targeted Ads -- Sales Intelligence: The Bundling Era -- Product-Led Growth: A Different Animal -- Another Door Opens -- Part III Beginning Your ELG Journey -- Chapter 8 Is ELG Right for Me? -- Value Proposition -- Company Scale -- The ELG Readiness Matrix -- Chapter 9 Getting Buy-In for ELG -- Setting the Right Goals -- Attributing Success to ELG -- Eliminating Partner Team Baggage -- Chapter 10 Overcoming Security and Privacy Objections -- Can I Trust My ELG Platform? -- Does ELG Itself Expose Me to Risk? -- Chapter 11 Powering Up Your Account Mapping Matrix -- Part IV The ELG Playbooks -- Chapter 12 The ELG Playbook Map -- Chapter 13 Ecosystem Development: Populate Your Partner Ecosystem with Winners -- Prioritizing Partners -- Curating Data Access -- The Partner Prioritization Matrix -- Chapter 14 Ecosystem-Led Marketing: Fill Your Funnel with Ecosystem Qualified Leads -- The Ecosystem Qualified Lead (EQL) Generating EQLs with Second-Party Data -- Marketing Automation and Account-Based Marketing -- Outbound: Upgrade Your SDRs to PDRs -- Reinventing Event Strategy -- Turning Investors into Pipeline Generation Engines -- Chapter 15 Ecosystem-Led Sales: Close Bigger, Better Customers Faster -- Strategy and Buy-In: The ELG Sales Tetrahedron -- Meeting Sellers Where They Are -- Co-Selling -- Hyperscaler Cloud Marketplaces -- Training, Enablement, and Accountability -- Chapter 16 Ecosystem-Led Customer Success: Eliminate Churn and Grow Accounts -- Driving Customer Success with Tech Partners -- Driving Customer Success with Channel Partners -- Conclusion: The Future of ELG -- Glossary -- Bibliography -- Author Bio -- Index -- EULA. Strategic alliances (Business) Business enterprises-Growth Sales Marketing Erscheint auch als Druck-Ausgabe Moore, Bob Ecosystem-Led Growth Newark : John Wiley & Sons, Incorporated,c2024 9781394226832 |
| spellingShingle | Moore, Bob Ecosystem-Led Growth A Blueprint for Sales and Marketing Success Using the Power of Partnerships Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Introduction -- Part I My 2.6 Billion Mistake -- Chapter 1 Muscle Memory and Scar Tissue -- A Revolution in Business Intelligence -- The Rollercoaster of Product-Market Fit -- Chapter 2 Disruption Is Cool Until It Happens to You -- Amazon's Big Move -- The Modern Data Stack Is Born -- The Ecosystem Effect -- Chapter 3 How Partner Ecosystems Saved My Career -- Part II The Ecosystem Revolution -- Chapter 4 Decoding the Confusing Language of Partnerships -- Tech Partnerships -- Channel Partnerships -- Strategic Partnerships -- Marketplaces -- Partner Relationship Management -- Chapter 5 Why Legacy Partnerships Were Set Up to Fail -- Chapter 6 The Ecosystem Data Layer Arrives -- Chapter 7 Why Now? The Disruption of Growth as We Know It -- Inbound Marketing and the Great AI Reset -- Outbound Sales: A Negative-Sum Game -- A Targeted Attack on Targeted Ads -- Sales Intelligence: The Bundling Era -- Product-Led Growth: A Different Animal -- Another Door Opens -- Part III Beginning Your ELG Journey -- Chapter 8 Is ELG Right for Me? -- Value Proposition -- Company Scale -- The ELG Readiness Matrix -- Chapter 9 Getting Buy-In for ELG -- Setting the Right Goals -- Attributing Success to ELG -- Eliminating Partner Team Baggage -- Chapter 10 Overcoming Security and Privacy Objections -- Can I Trust My ELG Platform? -- Does ELG Itself Expose Me to Risk? -- Chapter 11 Powering Up Your Account Mapping Matrix -- Part IV The ELG Playbooks -- Chapter 12 The ELG Playbook Map -- Chapter 13 Ecosystem Development: Populate Your Partner Ecosystem with Winners -- Prioritizing Partners -- Curating Data Access -- The Partner Prioritization Matrix -- Chapter 14 Ecosystem-Led Marketing: Fill Your Funnel with Ecosystem Qualified Leads -- The Ecosystem Qualified Lead (EQL) Generating EQLs with Second-Party Data -- Marketing Automation and Account-Based Marketing -- Outbound: Upgrade Your SDRs to PDRs -- Reinventing Event Strategy -- Turning Investors into Pipeline Generation Engines -- Chapter 15 Ecosystem-Led Sales: Close Bigger, Better Customers Faster -- Strategy and Buy-In: The ELG Sales Tetrahedron -- Meeting Sellers Where They Are -- Co-Selling -- Hyperscaler Cloud Marketplaces -- Training, Enablement, and Accountability -- Chapter 16 Ecosystem-Led Customer Success: Eliminate Churn and Grow Accounts -- Driving Customer Success with Tech Partners -- Driving Customer Success with Channel Partners -- Conclusion: The Future of ELG -- Glossary -- Bibliography -- Author Bio -- Index -- EULA. Strategic alliances (Business) Business enterprises-Growth Sales Marketing |
| title | Ecosystem-Led Growth A Blueprint for Sales and Marketing Success Using the Power of Partnerships |
| title_auth | Ecosystem-Led Growth A Blueprint for Sales and Marketing Success Using the Power of Partnerships |
| title_exact_search | Ecosystem-Led Growth A Blueprint for Sales and Marketing Success Using the Power of Partnerships |
| title_full | Ecosystem-Led Growth A Blueprint for Sales and Marketing Success Using the Power of Partnerships |
| title_fullStr | Ecosystem-Led Growth A Blueprint for Sales and Marketing Success Using the Power of Partnerships |
| title_full_unstemmed | Ecosystem-Led Growth A Blueprint for Sales and Marketing Success Using the Power of Partnerships |
| title_short | Ecosystem-Led Growth |
| title_sort | ecosystem led growth a blueprint for sales and marketing success using the power of partnerships |
| title_sub | A Blueprint for Sales and Marketing Success Using the Power of Partnerships |
| topic | Strategic alliances (Business) Business enterprises-Growth Sales Marketing |
| topic_facet | Strategic alliances (Business) Business enterprises-Growth Sales Marketing |
| work_keys_str_mv | AT moorebob ecosystemledgrowthablueprintforsalesandmarketingsuccessusingthepowerofpartnerships |