Fashion in Altermodern China:
Fashion in Altermodern China examines key features of womens fashion within the cultural and political context of contemporary China. While global brands and styles heavily influence Chinese consumer trends, the Chinese fashion system is formed of its own internal logics and emergent trends, too. Ad...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Nichtbestimmte Sprache |
| Veröffentlicht: |
London
Bloomsbury Academic
2022
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| Schriftenreihe: | Dress Cultures
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| Schlagwörter: | |
| Links: | https://doi.org/10.5040/9781350200104?locatt=label:secondary_bloomsburyFashionCentral https://doi.org/10.5040/9781350200104?locatt=label:secondary_bloomsburyFashionCentral |
| Zusammenfassung: | Fashion in Altermodern China examines key features of womens fashion within the cultural and political context of contemporary China. While global brands and styles heavily influence Chinese consumer trends, the Chinese fashion system is formed of its own internal logics and emergent trends, too. Adopting the theoretical term altermodern, Feng Jie encourages us to view China in terms of its rapid modernization which presents its own rhythms and meanings, and argues persuasively that Chinese fashion cant be wholly understood in terms of a Western discourse of modernity, postmodernity and the global. Expanding our understanding of the fashion system, Fashion in Altermodern China takes on board new trends in global trade, new technologies, and the hybridity of designs and consumption of fashion. Through critical readings of Barthes, on the neutral, and Jullien, on blandness, both directly influenced by Asian philosophies, the author offers a new perspective on Chinese fashion, arguing that, while global-local contexts lead to identifiably postmodern and hybrid aesthetics, for women in contemporary China the flux and mix of available fashions is experienced in a more open neutral manner than scholars have previously described. Crucially, then, rather than position trends in China only in terms of hybridity (which betrays a Western bias and a binary logic of host-recipient), there are more fluid ways in which we need to understand how women engage in fashion in China today |
| Beschreibung: | Includes bibliographical references |
| Umfang: | 1 Online-Ressource (vii, 162 Seiten) Illustrationen |
| ISBN: | 9781350200104 9781350200081 9781350200098 |
| DOI: | 10.5040/9781350200104 |
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| 520 | |a Fashion in Altermodern China examines key features of womens fashion within the cultural and political context of contemporary China. While global brands and styles heavily influence Chinese consumer trends, the Chinese fashion system is formed of its own internal logics and emergent trends, too. Adopting the theoretical term altermodern, Feng Jie encourages us to view China in terms of its rapid modernization which presents its own rhythms and meanings, and argues persuasively that Chinese fashion cant be wholly understood in terms of a Western discourse of modernity, postmodernity and the global. Expanding our understanding of the fashion system, Fashion in Altermodern China takes on board new trends in global trade, new technologies, and the hybridity of designs and consumption of fashion. Through critical readings of Barthes, on the neutral, and Jullien, on blandness, both directly influenced by Asian philosophies, the author offers a new perspective on Chinese fashion, arguing that, while global-local contexts lead to identifiably postmodern and hybrid aesthetics, for women in contemporary China the flux and mix of available fashions is experienced in a more open neutral manner than scholars have previously described. Crucially, then, rather than position trends in China only in terms of hybridity (which betrays a Western bias and a binary logic of host-recipient), there are more fluid ways in which we need to understand how women engage in fashion in China today | ||
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Datensatz im Suchindex
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| author | Feng, Jie |
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| discipline | Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| doi_str_mv | 10.5040/9781350200104 |
| format | Electronic eBook |
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| spelling | Feng, Jie (DE-588)1012659852 aut Fashion in Altermodern China Feng Jie London Bloomsbury Academic 2022 1 Online-Ressource (vii, 162 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Dress Cultures Includes bibliographical references Fashion in Altermodern China examines key features of womens fashion within the cultural and political context of contemporary China. While global brands and styles heavily influence Chinese consumer trends, the Chinese fashion system is formed of its own internal logics and emergent trends, too. Adopting the theoretical term altermodern, Feng Jie encourages us to view China in terms of its rapid modernization which presents its own rhythms and meanings, and argues persuasively that Chinese fashion cant be wholly understood in terms of a Western discourse of modernity, postmodernity and the global. Expanding our understanding of the fashion system, Fashion in Altermodern China takes on board new trends in global trade, new technologies, and the hybridity of designs and consumption of fashion. Through critical readings of Barthes, on the neutral, and Jullien, on blandness, both directly influenced by Asian philosophies, the author offers a new perspective on Chinese fashion, arguing that, while global-local contexts lead to identifiably postmodern and hybrid aesthetics, for women in contemporary China the flux and mix of available fashions is experienced in a more open neutral manner than scholars have previously described. Crucially, then, rather than position trends in China only in terms of hybridity (which betrays a Western bias and a binary logic of host-recipient), there are more fluid ways in which we need to understand how women engage in fashion in China today Fashion design & theory / bicssc Fashion China Fashion design China Fashion and globalization China Damenmode (DE-588)4419083-9 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Damenmode (DE-588)4419083-9 s DE-604 Dress Cultures Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-3502-0006-7 https://doi.org/10.5040/9781350200104?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Feng, Jie Fashion in Altermodern China Fashion design & theory / bicssc Fashion China Fashion design China Fashion and globalization China Damenmode (DE-588)4419083-9 gnd |
| subject_GND | (DE-588)4419083-9 (DE-588)4009937-4 |
| title | Fashion in Altermodern China |
| title_auth | Fashion in Altermodern China |
| title_exact_search | Fashion in Altermodern China |
| title_full | Fashion in Altermodern China Feng Jie |
| title_fullStr | Fashion in Altermodern China Feng Jie |
| title_full_unstemmed | Fashion in Altermodern China Feng Jie |
| title_short | Fashion in Altermodern China |
| title_sort | fashion in altermodern china |
| topic | Fashion design & theory / bicssc Fashion China Fashion design China Fashion and globalization China Damenmode (DE-588)4419083-9 gnd |
| topic_facet | Fashion design & theory / bicssc Fashion China Fashion design China Fashion and globalization China Damenmode China |
| url | https://doi.org/10.5040/9781350200104?locatt=label:secondary_bloomsburyFashionCentral |
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