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Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Vignolles, Alexandra (HerausgeberIn), Waiguny, Martin K.J (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Wiesbaden Springer Fachmedien Wiesbaden 2024 Wiesbaden Springer Gabler
Ausgabe:	1st ed. 2024
Schriftenreihe:	European Advertising Academy
Schlagwörter:	Marketing
Links:	https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7 https://doi.org/10.1007/978-3-658-44713-7
Umfang:	1 Online-Ressource (VII, 274 p. 33 illus., 17 illus. in color)
ISBN:	9783658447137
ISSN:	2626-0336
DOI:	10.1007/978-3-658-44713-7

Internformat

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illustrated	Not Illustrated
indexdate	2025-01-11T12:58:28Z
institution	BVB
isbn	9783658447137
issn	2626-0336
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-035186539
oclc_num	1454744410
open_access_boolean
owner	DE-703 DE-573 DE-91 DE-BY-TUM DE-1049 DE-B768 DE-19 DE-BY-UBM DE-860 DE-862 DE-BY-FWS DE-M347 DE-83 DE-2070s DE-863 DE-BY-FWS DE-Aug4 DE-1102 DE-739 DE-1051 DE-898 DE-BY-UBR DE-523 DE-1043 DE-858 DE-92 DE-634 DE-706 DE-1046 DE-824 DE-522 DE-861
owner_facet	DE-703 DE-573 DE-91 DE-BY-TUM DE-1049 DE-B768 DE-19 DE-BY-UBM DE-860 DE-862 DE-BY-FWS DE-M347 DE-83 DE-2070s DE-863 DE-BY-FWS DE-Aug4 DE-1102 DE-739 DE-1051 DE-898 DE-BY-UBR DE-523 DE-1043 DE-858 DE-92 DE-634 DE-706 DE-1046 DE-824 DE-522 DE-861
physical	1 Online-Ressource (VII, 274 p. 33 illus., 17 illus. in color)
psigel	ZDB-2-BUM ZDB-2-BUM_2024
publishDate	2024
publishDateSearch	2024
publishDateSort	2024
publisher	Springer Fachmedien Wiesbaden Springer Gabler
record_format	marc
series2	European Advertising Academy
spellingShingle	Advances in Advertising Research XIV Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability Marketing
title	Advances in Advertising Research XIV Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
title_auth	Advances in Advertising Research XIV Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
title_exact_search	Advances in Advertising Research XIV Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
title_full	Advances in Advertising Research XIV Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability edited by Alexandra Vignolles, Martin K.J. Waiguny
title_fullStr	Advances in Advertising Research XIV Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability edited by Alexandra Vignolles, Martin K.J. Waiguny
title_full_unstemmed	Advances in Advertising Research XIV Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability edited by Alexandra Vignolles, Martin K.J. Waiguny
title_short	Advances in Advertising Research XIV
title_sort	advances in advertising research xiv harder better faster stronger advertising and communication between immediacy and sustainability
title_sub	Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
topic	Marketing
topic_facet	Marketing
url	https://doi.org/10.1007/978-3-658-44713-7
work_keys_str_mv	AT vignollesalexandra advancesinadvertisingresearchxivharderbetterfasterstrongeradvertisingandcommunicationbetweenimmediacyandsustainability AT waigunymartinkj advancesinadvertisingresearchxivharderbetterfasterstrongeradvertisingandcommunicationbetweenimmediacyandsustainability

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