Verfügbarkeit: Bayesian statistics and marketing | Technische Universität München

Bayesian statistics and marketing:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Rossi, Peter E. 1955- (VerfasserIn), Allenby, Greg M. 1956- (VerfasserIn), McCulloch, Robert E. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hoboken Wiley 2024
Ausgabe:	Second edition
Schriftenreihe:	Wiley series in probability and statistics
Schlagwörter:	Marketing Bayes-Verfahren Marketingforschung R > Programm Mathematisches Modell Bayer-Verfahren Bayes-Entscheidungstheorie
Links:	https://onlinelibrary.wiley.com/book/10.1002/9781394219148 https://onlinelibrary.wiley.com/book/10.1002/9781394219148 https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31522875 https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148 https://onlinelibrary.wiley.com/book/10.1002/9781394219148
Umfang:	1 Online-Ressource (viii, 391 Seiten) Diagramme
ISBN:	9781394219148

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV049835756
003	DE-604
005	20241211
007	cr\|uuu---uuuuu
008	240827s2024 xx \|\|\|\| o\|\|\|\| 00\|\|\| eng d
020			\|a 9781394219148 \|c Online \|9 978-1-394-21914-8
035			\|a (ZDB-30-PQE)EBC31522875
035			\|a (ZDB-30-PAD)EBC31522875
035			\|a (ZDB-89-EBL)EBL31522875
035			\|a (OCoLC)1454759206
035			\|a (DE-599)BVBBV049835756
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-945 \|a DE-862 \|a DE-863 \|a DE-355 \|a DE-2070s
082	0		\|a 658.8
082	0		\|a 658.83015118
084			\|a QH 233 \|0 (DE-625)141548: \|2 rvk
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a QP 611 \|0 (DE-625)141908: \|2 rvk
100	1		\|a Rossi, Peter E. \|d 1955- \|e Verfasser \|0 (DE-588)141279192 \|4 aut
245	1	0	\|a Bayesian statistics and marketing \|c Peter E. Rossi ; Greg M. Allenby ; Robert McCulloch
250			\|a Second edition
264		1	\|a Hoboken \|b Wiley \|c 2024
300			\|a 1 Online-Ressource (viii, 391 Seiten) \|b Diagramme
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a Wiley series in probability and statistics
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Bayes-Verfahren \|0 (DE-588)4204326-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingforschung \|0 (DE-588)4200055-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a R \|g Programm \|0 (DE-588)4705956-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Mathematisches Modell \|0 (DE-588)4114528-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Bayer-Verfahren \|0 (DE-588)4210428-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Bayes-Entscheidungstheorie \|0 (DE-588)4144220-9 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketingforschung \|0 (DE-588)4200055-5 \|D s
689	0	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	2	\|a Bayes-Entscheidungstheorie \|0 (DE-588)4144220-9 \|D s
689	0	3	\|a Mathematisches Modell \|0 (DE-588)4114528-8 \|D s
689	0		\|5 DE-604
689	1	0	\|a Bayer-Verfahren \|0 (DE-588)4210428-2 \|D s
689	1	1	\|a R \|g Programm \|0 (DE-588)4705956-4 \|D s
689	1		\|5 DE-604
689	2	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	2	1	\|a Bayes-Verfahren \|0 (DE-588)4204326-8 \|D s
689	2		\|5 DE-604
689	3	0	\|a Marketingforschung \|0 (DE-588)4200055-5 \|D s
689	3	1	\|a Bayes-Verfahren \|0 (DE-588)4204326-8 \|D s
689	3		\|5 DE-604
700	1		\|a Allenby, Greg M. \|d 1956- \|e Verfasser \|0 (DE-588)170699765 \|4 aut
700	1		\|a McCulloch, Robert E. \|e Verfasser \|0 (DE-588)170698955 \|4 aut
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 978-1-394-21911-7
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe, PDF \|z 978-1-394-21913-1
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe, EPUB \|z 978-1-394-21912-4
912			\|a ZDB-35-WIC
912			\|a ZDB-30-PQE
943	1		\|a oai:aleph.bib-bvb.de:BVB01-035175767
966	e		\|u https://onlinelibrary.wiley.com/book/10.1002/9781394219148 \|l DE-863 \|p ZDB-35-WIC \|x Verlag \|3 Volltext
966	e		\|u https://onlinelibrary.wiley.com/book/10.1002/9781394219148 \|l DE-862 \|p ZDB-35-WIC \|x Verlag \|3 Volltext
966	e		\|u https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31522875 \|l DE-2070s \|p ZDB-30-PQE \|q HWR_PDA_PQE \|x Aggregator \|3 Volltext
966	e		\|u https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148 \|l DE-355 \|p ZDB-35-WIC \|q UBR Einzelkauf 2024 \|x Verlag \|3 Volltext
966	e		\|u https://onlinelibrary.wiley.com/book/10.1002/9781394219148 \|l DE-945 \|p ZDB-35-WIC \|x Verlag \|3 Volltext

Datensatz im Suchindex

_version_	1820963800132616192
adam_text
any_adam_object
author	Rossi, Peter E. 1955- Allenby, Greg M. 1956- McCulloch, Robert E.
author_GND	(DE-588)141279192 (DE-588)170699765 (DE-588)170698955
author_facet	Rossi, Peter E. 1955- Allenby, Greg M. 1956- McCulloch, Robert E.
author_role	aut aut aut
author_sort	Rossi, Peter E. 1955-
author_variant	p e r pe per g m a gm gma r e m re rem
building	Verbundindex
bvnumber	BV049835756
classification_rvk	QH 233 QP 600 QP 611
collection	ZDB-35-WIC ZDB-30-PQE
ctrlnum	(ZDB-30-PQE)EBC31522875 (ZDB-30-PAD)EBC31522875 (ZDB-89-EBL)EBL31522875 (OCoLC)1454759206 (DE-599)BVBBV049835756
dewey-full	658.8 658.83015118
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8 658.83015118
dewey-search	658.8 658.83015118
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Second edition
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV049835756</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241211</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">240827s2024 xx \|\|\|\| o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781394219148</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-394-21914-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC31522875</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC31522875</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL31522875</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1454759206</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049835756</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.83015118</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QH 233</subfield><subfield code="0">(DE-625)141548:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rossi, Peter E.</subfield><subfield code="d">1955-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141279192</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Bayesian statistics and marketing</subfield><subfield code="c">Peter E. Rossi ; Greg M. Allenby ; Robert McCulloch</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken</subfield><subfield code="b">Wiley</subfield><subfield code="c">2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (viii, 391 Seiten)</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Wiley series in probability and statistics</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bayes-Verfahren</subfield><subfield code="0">(DE-588)4204326-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">R</subfield><subfield code="g">Programm</subfield><subfield code="0">(DE-588)4705956-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bayer-Verfahren</subfield><subfield code="0">(DE-588)4210428-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bayes-Entscheidungstheorie</subfield><subfield code="0">(DE-588)4144220-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Bayes-Entscheidungstheorie</subfield><subfield code="0">(DE-588)4144220-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Bayer-Verfahren</subfield><subfield code="0">(DE-588)4210428-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">R</subfield><subfield code="g">Programm</subfield><subfield code="0">(DE-588)4705956-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Bayes-Verfahren</subfield><subfield code="0">(DE-588)4204326-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Bayes-Verfahren</subfield><subfield code="0">(DE-588)4204326-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Allenby, Greg M.</subfield><subfield code="d">1956-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170699765</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McCulloch, Robert E.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170698955</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-394-21911-7</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-1-394-21913-1</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-394-21912-4</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035175767</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/book/10.1002/9781394219148</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/book/10.1002/9781394219148</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31522875</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBR Einzelkauf 2024</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/book/10.1002/9781394219148</subfield><subfield code="l">DE-945</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV049835756
illustrated	Not Illustrated
indexdate	2025-01-11T14:40:07Z
institution	BVB
isbn	9781394219148
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-035175767
oclc_num	1454759206
open_access_boolean
owner	DE-945 DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-355 DE-BY-UBR DE-2070s
owner_facet	DE-945 DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-355 DE-BY-UBR DE-2070s
physical	1 Online-Ressource (viii, 391 Seiten) Diagramme
psigel	ZDB-35-WIC ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE ZDB-35-WIC UBR Einzelkauf 2024
publishDate	2024
publishDateSearch	2024
publishDateSort	2024
publisher	Wiley
record_format	marc
series2	Wiley series in probability and statistics
spelling	Rossi, Peter E. 1955- Verfasser (DE-588)141279192 aut Bayesian statistics and marketing Peter E. Rossi ; Greg M. Allenby ; Robert McCulloch Second edition Hoboken Wiley 2024 1 Online-Ressource (viii, 391 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Wiley series in probability and statistics Marketing (DE-588)4037589-4 gnd rswk-swf Bayes-Verfahren (DE-588)4204326-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf R Programm (DE-588)4705956-4 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Bayer-Verfahren (DE-588)4210428-2 gnd rswk-swf Bayes-Entscheidungstheorie (DE-588)4144220-9 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Marketing (DE-588)4037589-4 s Bayes-Entscheidungstheorie (DE-588)4144220-9 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Bayer-Verfahren (DE-588)4210428-2 s R Programm (DE-588)4705956-4 s Bayes-Verfahren (DE-588)4204326-8 s Allenby, Greg M. 1956- Verfasser (DE-588)170699765 aut McCulloch, Robert E. Verfasser (DE-588)170698955 aut Erscheint auch als Druck-Ausgabe 978-1-394-21911-7 Erscheint auch als Online-Ausgabe, PDF 978-1-394-21913-1 Erscheint auch als Online-Ausgabe, EPUB 978-1-394-21912-4
spellingShingle	Rossi, Peter E. 1955- Allenby, Greg M. 1956- McCulloch, Robert E. Bayesian statistics and marketing Marketing (DE-588)4037589-4 gnd Bayes-Verfahren (DE-588)4204326-8 gnd Marketingforschung (DE-588)4200055-5 gnd R Programm (DE-588)4705956-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd Bayer-Verfahren (DE-588)4210428-2 gnd Bayes-Entscheidungstheorie (DE-588)4144220-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4204326-8 (DE-588)4200055-5 (DE-588)4705956-4 (DE-588)4114528-8 (DE-588)4210428-2 (DE-588)4144220-9
title	Bayesian statistics and marketing
title_auth	Bayesian statistics and marketing
title_exact_search	Bayesian statistics and marketing
title_full	Bayesian statistics and marketing Peter E. Rossi ; Greg M. Allenby ; Robert McCulloch
title_fullStr	Bayesian statistics and marketing Peter E. Rossi ; Greg M. Allenby ; Robert McCulloch
title_full_unstemmed	Bayesian statistics and marketing Peter E. Rossi ; Greg M. Allenby ; Robert McCulloch
title_short	Bayesian statistics and marketing
title_sort	bayesian statistics and marketing
topic	Marketing (DE-588)4037589-4 gnd Bayes-Verfahren (DE-588)4204326-8 gnd Marketingforschung (DE-588)4200055-5 gnd R Programm (DE-588)4705956-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd Bayer-Verfahren (DE-588)4210428-2 gnd Bayes-Entscheidungstheorie (DE-588)4144220-9 gnd
topic_facet	Marketing Bayes-Verfahren Marketingforschung R Programm Mathematisches Modell Bayer-Verfahren Bayes-Entscheidungstheorie
work_keys_str_mv	AT rossipetere bayesianstatisticsandmarketing AT allenbygregm bayesianstatisticsandmarketing AT mccullochroberte bayesianstatisticsandmarketing

Verfügbarkeit

MARC

Datensatz im Suchindex

‌