Driving green marketing in fashion and retail:
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide...
Gespeichert in:
| Weitere beteiligte Personen: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
c2024
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| Schlagwörter: | |
| Links: | https://doi.org/10.4018/979-8-3693-3049-4 https://doi.org/10.4018/979-8-3693-3049-4 https://doi.org/10.4018/979-8-3693-3049-4 https://doi.org/10.4018/979-8-3693-3049-4 |
| Zusammenfassung: | Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility.As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape. |
| Umfang: | 1 Online-Ressource (312 Seiten) |
| ISBN: | 9798369330500 |
| DOI: | 10.4018/979-8-3693-3049-4 |
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| 520 | |a Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility.As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape. | ||
| 650 | 4 | |a Clothing trade |x Marketing |x Environmental aspects | |
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| discipline | Informatik Wirtschaftswissenschaften |
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| id | DE-604.BV049817769 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T15:38:03Z |
| institution | BVB |
| isbn | 9798369330500 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035158009 |
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| physical | 1 Online-Ressource (312 Seiten) |
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| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Driving green marketing in fashion and retail Clothing trade Marketing Environmental aspects Green marketing |
| title | Driving green marketing in fashion and retail |
| title_auth | Driving green marketing in fashion and retail |
| title_exact_search | Driving green marketing in fashion and retail |
| title_full | Driving green marketing in fashion and retail Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors |
| title_fullStr | Driving green marketing in fashion and retail Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors |
| title_full_unstemmed | Driving green marketing in fashion and retail Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors |
| title_short | Driving green marketing in fashion and retail |
| title_sort | driving green marketing in fashion and retail |
| topic | Clothing trade Marketing Environmental aspects Green marketing |
| topic_facet | Clothing trade Marketing Environmental aspects Green marketing |
| url | https://doi.org/10.4018/979-8-3693-3049-4 |
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